Sr. Manager of Growth Creative

Job Title: Senior Manager of Growth Creative

Job Type: Full-Time (Remote)

ARMRA Schedule: Monday-Friday, 9 am-6 pm EST

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

The Role: We’re seeking a Senior Manager of Growth Creative to lead and evolve the creative growth engine at ARMRA. This highly strategic and creative leader will architect and scale performance marketing content operations—developing world-class workflows and playbooks to deliver engaging, high-converting creative across Meta, TikTok, YouTube Shorts, and beyond. This role will be instrumental in transforming complex health and wellness messaging into compelling content that drives customer acquisition and revenue growth. This is a unique opportunity to shape the creative future of a high-growth, science-backed brand.

Responsibilities:

Creative Growth Engine

• Stand up and refine the performance marketing hook-farm workflow.
• Build the playbooks for concepting, UGC sourcing, scripting, post-production, and asset QA.

Channel-Specific Paid Strategy

• Set creative roadmaps for Meta ASC/ABO, TikTok Spark, YouTube Shorts, P-Max, and emerging surfaces.
• Partner with the media-buying team to hit weekly spend/CAC targets and refresh rates.

Data-driven Testing & Reporting

• Define success thresholds (thumb-stop rate, cost-per-incremental-purchase).
• Run incrementality tests (lift, geo, hold-out) and translate findings into creative briefs.

Cross-Functional Brand Alignment

• Translate science-heavy brand pillars (Gut, Immunity, Barrier Repair) into performance hooks without dumbing them down.
• Sync with Brand, Retention, and Product teams on launches, promos, and new audience insights.

Team Leadership & Vendor Ecosystem

• Lead a hybrid squad of in-house editors, UGC coordinators, freelance creators, and post houses.
• Negotiate, brief, and QA agency or creator deliverables at scale.

Process & Tooling Ownership

• Own creative library taxonomy, automated kill-rules, and performance dashboards (Looker/Motion).
• Continually improve our production tech stack (AI clip-generation, dynamic text overlays, motion templates).

Skills & Qualifications:

• Have 7-10+ years of driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
• Show a track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
• Thrive on rapid iteration—you’ve turned “concept → live ad” in under 72 hours more times than you can count.
• Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics.
• Have a deep bench of UGC creators, editors, and motion designers you can tap day-one.
• Excel at leading teams: hiring, coaching, setting KPIs, and fostering a test-and-learn culture.
• Are fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make).
• Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.

Nice-to-haves:

• Experience with MMM or incrementality platforms (Recast, Mutinex, Robyn).
• Past work in regulated or science-backed categories (supplements, beauty-care).
• Familiarity with international expansion creative nuances (EU/UK, SEA).

Impact six months in:

• Creative velocity doubled; fatigue-driven CPM creep cut by >25 %.
• Hook-farm campaigns deliver ≥ 25 % of prospecting spend at sub-target CAC.
• Incremental-ROAS lift tests improvement.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.