Manager of Copy - Growth

Job Title: Manager of Copy - Growth

Job Type: Full-Time (Remote)

ARMRA Schedule: Monday-Friday, 9 am-6 pm EST

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

The Role: We are seeking an innovative and results-oriented Manager of Copy - Growth to join our team. This role will focus on driving customer acquisition, engagement, and retention through compelling and conversion-focused copy. You will play a critical role in shaping the voice of ARMRA across growth channels, ensuring that our messaging is impactful, consistent, and aligned with our strategic goals.

Responsibilities:

Growth-Focused Copy Creation:

• Craft persuasive, customer-centric copy for growth marketing channels, including paid ads, email campaigns, SMS, landing pages, and product funnels.
• Develop compelling headlines, CTAs, and messaging frameworks that drive measurable outcomes, including lead generation and sales conversions.

Data-Driven Optimization:

• Collaborate with the growth and performance marketing teams to test and iterate on copy, using insights from A/B tests and campaign metrics to refine messaging.
• Analyze data to identify opportunities for improving campaign performance and ensuring alignment with ARMRA’s growth objectives.

Multi-Channel Strategy:

• Write engaging content for top-of-funnel (awareness) and mid-funnel (consideration) strategies, ensuring seamless transitions between customer touchpoints.
• Balance short-form and long-form content creation across various platforms, from social media to email flows.

Brand Consistency:

• Serve as a guardian of ARMRA’s brand voice, ensuring consistency across all growth-focused content while maintaining an accessible and inspiring tone.
• Work closely with cross-functional teams to align messaging with ARMRA’s scientific credibility and wellness-focused mission.

What Sets You Apart

• A proven track record of driving growth through impactful copywriting, with a strong portfolio of conversion-focused content.
• The ability to blend data-driven insights with creative storytelling to craft compelling messages that resonate with target audiences.
• A collaborative mindset and the ability to thrive in a fast-paced, startup environment.
• Passion for health and wellness, with the capability to communicate complex concepts in a relatable and engaging way.

Skills & Qualifications

• 3-5+ years of experience in growth marketing copywriting, preferably within e-commerce or health/wellness industries.
• Strong understanding of performance marketing principles and experience optimizing copy for paid media, email, and SMS.
• Exceptional writing, editing, and proofreading skills with a balance of creativity and strategic thinking.
• Familiarity with marketing tools like Klaviyo, Attentive, or similar platforms.
• Ability to thrive in a fast-paced environment, managing multiple projects independently while staying responsive to team needs.
• Passion for health and wellness, with the excitement to communicate complex information in an engaging and accessible way.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.