VP of Sales - Natural

Job Title: Vice President of Sales - Natural

Job Type: Full-Time (Remote)

ARMRA Schedule: Monday-Friday, 9 am - 6 pm EST

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

The Role: We are seeking a Vice President of Sales, Natural to build and lead ARMRA’s Natural Channel strategy during a pivotal phase of retail expansion. As our first senior sales leader, you will own the vision, development, and execution of growth plans across key natural and specialty retailers—driving distribution, velocity, and long-term partnership success. This role will work closely with the Chief Retail Officer and cross-functional partners to establish the foundations of our retail sales organization, build scalable processes, and maximize brand performance across the natural channel.

Responsibilities:

• Develop and execute ARMRA’s Natural Channel go-to-market strategy, including distribution, merchandising, and promotional plans.
• Lead account management for key partners (e.g., Sprouts, Whole Foods, UNFI and KEHE), while identifying new natural/specialty opportunities.
• Build forecasting, planning, and sales processes to ensure accuracy, efficiency, and scalable growth.
• Partner with Marketing, Operations, and Finance on retail programming, demand planning, and channel-specific launches.
• Own retailer presentations, line reviews, and annual business plans to drive distribution and velocity.
• Establish tools, reporting, and performance dashboards to track sales KPIs and optimize account performance.
• Build and manage broker, distributor, and field team relationships to support execution and in-store excellence.
• Represent ARMRA externally with key customers, partners, and industry stakeholders.

Skills & Qualifications

• 10+ years in CPG sales with deep expertise in the Natural Channel.
• Proven success owning major natural accounts and driving growth in high-velocity brands.
• Strong understanding of category management, promotional planning, and trade strategy.
• Experience building sales processes and infrastructure in a fast-growing or early-stage environment.
• Excellent communicator with strong negotiation, presentation, and relationship-management skills.
• Data-driven, strategic thinker with the ability to operate both at 30,000 feet and in the details.
• Collaborative leader who thrives in fast-paced, entrepreneurial environments.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.