Director of Programmatic Marketing

Job Title: Director of Programmatic Marketing

Job Type: Full-Time (Remote)

ARMRA Schedule: Monday-Friday, 9 am-6 pm EST

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

The Role: We are looking for a data-driven and strategic Director of Programmatic Marketing with strong experience managing and optimizing marketing campaigns across all marketing channels that pertain to programmatic and offline advertising, as well as a strong understanding of marketing principles and data-driven decision making.

Responsibilities:

• Support leading strategy and growth within programmatic and offline marketing channels, including Podcast, CTV, OTT, OOH, In-App Marketing, Satellite Radio, and Direct Mail.
• Identify and execute opportunities for expansion into new programmatic marketing channels
• Monitor and report on key performance metrics, including customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and lifetime value (LTV) to assess campaign effectiveness and overall business impact.
• Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
• Oversee relationships with external partners and agencies, as well as collaborate cross-functionally, to successfully execute campaigns. This includes budget allocation, creative & copy development, conversion tag and product feed management, and A/B testing.
• Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.

Skills/Qualifications:

• 10+ years of experience working across programmatic marketing channels 
• Proven track record of successfully driving customer acquisition through programmatic and offline marketing channels while achieving KPI targets
• Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment
• Analytical mindset and ability to use data-driven insights to optimize campaigns and inform strategic decisions
• Experience with A/B testing methodologies and a results-oriented approach to optimization
• Exceptional organizational skills
• Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
• Detail and deadline-oriented 

We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.