Consumer Data Analyst - China Campus Recruitment 2026

WHO WE ARE

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1300 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

About The Role

As a Consumer Data Analyst in Artefact’s Consumer Data team, you will contribute to real business impact by helping global brands turn consumer data into actionable insights. 

You’ll support data analysis and measurement across domains including media, CRM, e-commerce, and consumer engagement, with opportunities to explore emerging technologies such as AI.

This role is part of a fast-paced, collaborative environment where you'll learn from cross-functional experts in marketing, analytics, and technology.

Key Areas of Responsibility

• Design and review measurement frameworks for consumer and marketing use cases across Media, CRM, E-commerce, and Paid Content.
• Analyze campaign and user behavior data to uncover insights, evaluate performance, and identify opportunities for business optimization.
• Extract and transform large-scale datasets across multiple platforms to discover patterns and develop business-relevant metrics.
• Learn and apply advanced analytical techniques such as A/B testing, uplift modeling, segmentation analysis, and digital attribution.
• Collaborate closely with marketing, data science, and tech teams to co-develop metrics, reports, and tagging plans that drive decision-making.

What We Are Looking For

• Final-year undergraduate or master’s students graduating in 2026.
• Initiative, structured thinking, and a strong analytical/problem-solving mindset.
• Curiosity and motivation to explore Digital, Media, and CRM Analytics domains.
• Strong interest in how consumer data can shape communication, media investment, and personalization strategies.
• Ability to clarify and respond to data requests efficiently, with attention to detail.
• Willingness to explore AI’s role in enhancing analytics and insight generation.
• Experience with at least one data analysis language (e.g., SQL, Python). and at least one data visualization tool (e.g., Power BI, Tableau, QuickBI).
• Exposure to statistics, modeling, or experimentation methods (A/B testing, regression, etc.) is plus.
• Good planning and organizational skills, able to adapt to changing priorities.
• Fluency in English and Mandarin is required.

Our Belief

We believe data is changing the world, and it’s just the beginning. We want this to be done in the right way, with transparency and ethics. This is the only way to create sustainable impact for business and society.

Our Mission

We are on a mission to build the next generation of data leaders who:  

• Fully capture the power of data & digital to deliver business value ;
• Bring understanding, trust & transparency of data into our society.

Our Values

• Collaboration : People of different background and expertise working closely together;
• Trust & Transparency: Dealing with data topics with integrity and ethics; Realistic and honest with our capabilities and limitations;
• Innovation: Always working on the most trendy and new topics on data and digital; Always on top of the new ways of using data;
• Action: We would rather do than to tell what to do; Has a “building the plane while flying” agile mentality.

Our Unique Attributes

• We bring great value to business and create a better society with the understanding, transparency and ethical use of data ;
• We build the next generation of data leaders ;
• We disrupt the market :

• Data Native - Born with data and defining data ;
• ART + SCIENCE - Mixture of talents in ART (Creative, Planning, Media, Consumer Engagement) and SCIENCE (Data Consulting, Data Science, Data Engineer) ; 
• One P&L - Integrated & collaborative, with all chapters working toward the same goal ;
• End to End - Capabilities from Strategize to Build to Run.