CPG Sales Director

Job Title: Director, CPG Partnerships & Channel Sales

Department: Business Development

Reports to: VP of Sales

Location: Hybrid - Houston, TXC

Salary: $140k–$190k base plus performance-based bonus. On-target total compensation is approximately 2x base, with additional upside for above-target performance.

General Position Description

The Director, CPG Partnerships & Channel Sales owns the development, execution, and performance of Arva’s CPG sales channel and partnership model. This role is accountable for identifying and recruiting the right CPG partners, establishing clear commercial and operating frameworks, enabling partners with standardized onboarding and sales resources, and managing ongoing performance and relationships. The role drives downstream demand, geographic expansion, and revenue growth by ensuring partner alignment, scalability, and consistent execution in close collaboration with internal teams.

Primary Job Responsibilities

• Design and execute a CPG sales channel partnership strategy aligned to Arva’s commercial and growth objectives
• Identify, segment, and recruit CPG partners based on defined selection criteria and strategic fit
• Establish clear partner roles, responsibilities, and deliverables to ensure alignment, scalability, and repeatability
• Define and standardize partner onboarding, training, and enablement materials, including sales messaging, tools, and resources
• Develop and manage partner sales processes, compensation structures, and commercial terms in partnership with internal stakeholders
• Own ongoing partner relationship management, including performance tracking, issue resolution, and continuous improvement
• Establish performance metrics, reporting dashboards, and KPIs to measure partner effectiveness and revenue impact
• Implement a governance framework for partner communication, escalation, and decision-making across the lifecycle
• Collaborate with internal Sales, Product, Science, and Customer Success teams to ensure partner alignment and execution
• Drive expansion opportunities within existing CPG partner organizations and across downstream buyer networks

 

Key Competencies / Requirements

• 4 year degree in Business Management or equivalent work experience.
• Must have 3-5 years of agricultural industry sales and/or business management experience.
• Proven experience in project management and successful implementation of strategic initiatives.
• Subject matter expert in agricultural practices and farm management.
• Ability to foster a collaborative and innovative work environment by staying open-minded and acting as a team player.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to write and speak effectively to individuals and groups.
• Excellent customer service skills.

About Arva Intelligence

Arva is a machine learning software-based SaaS company with offices located in Houston, TX and Park City, UT. Arva's platform was built to apply our novel ML technology to the agricultural industry, optimizing and measuring regenerative practices, improving crop yields, and reducing operational costs for producers. Our platform helps our customers and partners capitalize on "natural regenerative practices" by providing recommendations that improve environmental and ecological ecosystems. Platform features include practice verification and registration, as well as the sale of environmental asset credits to our corporate buyers. Thus, Arva is helping to keep the planet green by providing a "green-tech" platform that informs, measures, validates, predicts, and registers carbon exchange opportunities, allowing growers and ranchers to produce and sell credits that are bought by our corporate partners, who endorse sustainable food supply and carbon neutrality. 

This job description reflects the core duties of the role but is not intended to be all-inclusive. The role may evolve as the company grows, requiring additional responsibilities or changes in scope.