Brand Content Lead

Aspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential. 

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 50,000 businesses using our suite of products.

For 2 consecutive years in 2022 & 2023, Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn’s Top Startup in Singapore. In 2023, we also made it to CB Insights’ Top 100 Global Fintech List. 

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About the team:

At Aspire, we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About the role:
As Aspire’s Brand Content Lead, you will be responsible for managing and coordinating a diverse, regional team of content creators, ensuring the delivery of high-quality, impactful content that elevates Aspire’s brand and reaches the target audience effectively. You will be overseeing a range of content formats, including written articles, social media content, audiovisual productions, reports, and whitepapers, designed to resonate with business audiences across multiple geographies.

This role offers an exciting opportunity to shape Aspire’s content strategy, mentor a growing team, and contribute significantly to the company’s business growth by creating and distributing impactful content across various platforms and formats.

• Develop a comprehensive content strategy and roadmap in close collaboration with business stakeholders. This involves identifying content goals that align with Aspire’s overarching business objectives and tailoring content formats (blogs, videos, social posts, infographics, etc.) to suit specific audience segments.
• Develop and execute comprehensive omnichannel brand marketing campaigns that effectively communicate our brand narrative across various platforms, ensuring a cohesive and engaging customer experience.
• Act as the in-house editor, ensuring consistency in Aspire’s tone and messaging across all content channels. 
• Oversee the production of various content formats, such as video content for digital platforms, thought leadership articles, videos, reports, podcasts, and more. Your role will include managing the production lifecycle, from ideation to publication, ensuring that all content meets the highest standards.
• Lead and mentor a regional team of writers and content creators spread across different geographies. You will be responsible for goal setting, managing team output, and fostering a collaborative environment, ensuring the team meets tight deadlines while producing high-quality work. Previous experience managing remote or cross-geo teams is preferred. 
• You’ll work closely with the marketing and growth teams to develop a distribution strategy that ensures content reaches its intended audience and drives measurable business impact. 

Minimum Qualifications:

• At least 5 years of experience with content, including managing and scaling a team of writers
• You should have a scrappy mindset, ideally gained from working in startups or agencies where timelines are tight, and adaptability is key. Your ability to operate in a fast-paced, high-growth environment will be essential for driving quick yet thoughtful content execution.
• Exceptional writing and editorial chops, and a portfolio that shows this off.

Preferred Qualifications:

• A strong preference for candidates with B2B experience, especially in fintech or related sectors, and the ability to lead teams across different geographies. Managing diverse content needs for different regions while maintaining brand consistency will be critical to the role.

What we offer

• Uncapped flexible annual leave.
• Hybrid work arrangement. 
• Training subsidy for your professional growth.
• Wellness benefit.
• Team bonding budget to foster collaboration and sense of belonging.
• Flexibility to work from anywhere (for up to 90 days per annum).
• Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.
  

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com.