Performance Marketing Lead

Aspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential. 

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 50,000 businesses using our suite of products.

For 2 consecutive years in 2022 & 2023, Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn’s Top Startup in Singapore. In 2023, we also made it to CB Insights’ Top 100 Global Fintech List. 

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

Candidates based in APAC timezones will be prioritised. 

About the team:

At Aspire, we believe that the customer journey is at the heart of our success. Our Growth Team is committed to engaging with new customers, ensuring their seamless onboarding experience, and growing our existing customers by building strategic long-term relationships. By offering personalized support and tailored solutions, our Growth team empowers customers to fully leverage the power of Aspire and achieve their business goals.

About the role:

As the Performance Marketing Lead, you will play a pivotal role in taking full responsibility for Aspire’s performance marketing channels across all markets. You will take a strategic leadership role and monitor, optimize and manage the various performance channels. You will also lead the end-to-end execution of campaigns in collaboration with designers, product, content and field marketers. Reporting to the Digital Marketing Director, you will play a central role in growing Aspire’s business by improving lead quality and increasing conversion.

• Design, implement, and manage end-to-end performance marketing strategies and campaigns across various digital channels (Google Ads, Facebook, Instagram, LinkedIn, Xiaohongshu)
• Plan and execute paid search, social media, display advertising, and affiliate marketing campaigns
• Ensure all campaigns comply with legal requirements, platform policies, and industry standards.
• Optimize campaigns for key performance indicators, including CTR, conversion rate, CAC, and ROAS.
• Develop and manage budgets for campaigns, ensuring cost efficiency.
• Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other data platforms.
• Continuously analyze market trends and competitors to identify growth opportunities and refine strategies.
• Prepare detailed performance reports, providing actionable insights and recommendations for improvement.
• Conduct reviews and strategic discussions with the different account managers to plan for tests and new initiatives
• Collaborate with cross-functional teams (product, sales, content) to ensure cohesive marketing strategies.
• Stay up-to-date with the latest, tools, and technologies in digital marketing and implement relevant innovations.

Minimum Qualifications:

• Minimum 8 years of work experience in a performance marketing role
• Deep technical expertise with performance marketing channels (Google, Meta, LinkedIn, Yahoo, Bing)
• Strong technical expertise in Google Analytics, SEMRush, Ahrefs
• Understand attribution modeling / lifetime value (LTV) and its impact across all channels
• Strong skills in data analysis, with the ability to interpret complex data into actionable insights.
• Proven track record of optimizing large Google Ads accounts, driving conversions while meeting ROAS targets
• Exceptional organizational and time management skills to handle multiple campaigns effectively.
• Strong communicator and storyteller, possess excellent verbal, written and presentation skills
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Have strong organizational skills being able to manage multiple projects at once
• Demonstrated experience in working across regional campaigns and different local languages

Preferred Qualifications:

• Understanding of integrations such as with Customer IO, Tag Manager and Hubspot preferred
• Experience in a B2B fintech scale-up
• Based in an APAC timezone

What we offer

• Uncapped flexible annual leave.
• Hybrid work arrangement. 
• Training subsidy for your professional growth.
• Wellness benefit.
• Team bonding budget to foster collaboration and sense of belonging.
• Flexibility to work from anywhere (for up to 90 days per annum).
• Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.
  

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com.