Digital Marketing Manager

Aspire Living & Learning's Internal Mobility Policy ensures an equitable and efficient internal mobility system that aligns with the agency’s commitment to professional development and growth. This policy fosters a culture of mobility within the organization, aiming to provide employees with opportunities for career advancement and fulfillment. Please reference the Internal Mobility Policy to review the process to be considered for other jobs at Aspire Living & Learning.  

Lateral Transfers: You do not need to submit an application at this time. You need to let your HR Partner know you’re interested in being considered for the position. Your HR Partner will be the point of contact between you, your current manager, and your hiring manager.   

Promotions/ Cross-functional jobs: Please let your HR partner know you’re interested in being considered for the position and they will confirm your eligibility to apply. Once you speak with your HR Partner, please submit an application.  

The Digital Marketing Specialist plays a critical role in leading Aspire’s integrated marketing efforts to enhance engagement, strengthen brand visibility, and support organizational growth. This role focuses on executing data-driven marketing strategies across multiple channels, optimizing digital performance, and managing targeted advertising initiatives. This role will be a member of the People & Culture team and will report to the Director of Marketing.  

Key Responsibilities: 

Campaign Development and Execution 

• Design and execute comprehensive marketing campaigns, including setting goals, defining audiences, and outlining deliverables. 

Paid Advertising  

• Develop, manage, and optimize paid advertising campaigns across platforms (Google Ads, Facebook Ads, etc.). 

• Identify and create advertising opportunities across digital platforms, print publications, and community partnerships with organizations like Chambers of Commerce and professional associations. 

• Leverage analytics to refine targeting and increase campaign ROI. 

Channel Management and Optimization 

• Maintain and update the Aspire website, with assistance of vendor, to ensure a seamless user experience. 

• Enhance website visibility and traffic through SEO and paid search strategies. 

• Oversee email marketing efforts, including segmentation and automation. 

• Manage CRM systems to deliver personalized, targeted messaging. 

Partnerships & Sponsorships 

• Identify and secure sponsorship/advertising opportunities at relevant conferences, industry events, or industry partnerships based on organizational priorities. 

• Work closely with applicable internal/external parties to ensure that Aspire’s brand is represented effectively. 

Reputation Management 

• Monitor and manage Aspire’s presence on platforms like Google Business, Indeed, and Glassdoor. 

• Work with People & Culture team to solicit new reviews from tenured employees. 

• Respond to reviews and feedback to maintain and enhance the organization’s online reputation. 

Performance Tracking 

• Monitor key performance indicators (KPIs) and analyze campaign data. 

• Provide actionable insights and recommendations to improve future strategies. 

• Cultivate a positive and productive workplace atmosphere to enhance team morale and productivity. 

• Participate in and complete training sessions as delegated by management to enhance skills and knowledge relevant to the role. 

• Conduct training as required and assigned.  

• Perform any additional job responsibilities assigned by supervisors or team leaders to support the organization's smooth operation. 

• Accept reassignment as required. 

Qualifications: 

• 5-8 years of proven experience in digital marketing, campaign management, and paid advertising. 

• Strong writing and editing skills with attention to detail. 

• Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred. 

• Creative mindset with the ability to think outside the box. 

• Excellent analytical skills with the ability to interpret data and make data-driven decisions. 

• Effective time management skills and ability to coordinate multiple takes with interweaving schedules. 

• Strong collaboration skills and the ability to work effectively with cross-functional teams. 

• Must have satisfactory background checks  

• Valid driver’s license and safe driving record

Working Conditions:

• This position operates in a professional office environment.
• Some infrequent day and/or overnight travel possible.
• Some holiday work required to meet operational needs.
• These physical and mental demands are representative of the physical and mental requirements necessary for an employee to successfully perform the essential functions of the position. Reasonable accommodation can be made to enable qualified people with disabilities to perform the described essential functions of this position.
• Lift/carry up to 10 pounds; speaking; standing; sitting for long periods of time; reaching; bending; walking; reaching with arms and hands, balancing; using fingers to handle or feel. Vision abilities required by this job include close vision.
• This position requires the routine use of standard office equipment such as computers, phones, copiers, fax machines, audio/visual equipment, etc.
• Reasonable accommodation can be made to enable qualified people with disabilities to perform the described essential functions of this position.

Pay $75,000-85,000/YR 

Below is the name and information of your HR Partners, to be contacted prior to applying for a promotion or cross-functional opportunity.  

Connecticut (AS) employees: Heather Murphy, hmurphy@allinc.org  

Connecticut (Child Services) employees: Wanetta Wilcher wwilcher@allinc.org  

Maryland employees: Debbie Duran dduran@allinc.org  

Massachusetts employees: Michelle Cutting  mlcutting@allinc.org 

New Hampshire employees: Michelle Cutting  mlcutting@allinc.org 

Vermont employees: Judy Stermer, jstermer@allinc.org  

Shared Services: Judy Stermer jstermer@allinc.org  

Aspire Living & Learning believes it must play an active role in creating a community of employees that is diverse, inclusive and equitable. Our work benefits greatly from the contributions of people of color, people from working class backgrounds, women, LGBTQ people, and individuals with disabilities. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.