Marketing Support Associate

Houston, TX

Company Overview 

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Marketing Support Associate

We seek a highly motivated and detail-oriented Marketing Support Associate to join our team. As a Marketing Support Associate, you will play a crucial role in assisting with the overall operations of our community(s). You will provide creative and promotional support, manage lead management SOPs, contribute to online reputation efforts, foster resident retention, and oversee social media management. The ideal candidate is passionate about marketing, possesses excellent organizational skills, and is dedicated to delivering exceptional results.  

Essential Duties & Responsibilities

  • Creative and Promotional Support:
    • Assist in the development and execution of creative marketing campaigns and initiatives.
    • Collaborate with the onsite team(s) and design vendors to create compelling creative and promotional materials, including brochures, flyers, advertisements, signage, uniforms, branding, and digital content.
    • Conduct market research to identify trends and opportunities for marketing initiatives.
    • Collaborate in implementing brand strategies and initiatives for internal and external stakeholders, fostering community engagement and facilitating a seamless transition during rebranding efforts.
  • Lead Management SOP's:
    • Maintain standard operating procedures (SOPs) for lead management, ensuring efficient and effective lead generation, tracking, and follow-up.
    • Regularly analyze lead data to identify areas for improvement and provide recommendations for enhancing lead generation strategies.
  • Online Reputation Efforts:
    • Monitor and manage online reviews and ratings across various platforms.
    • Implement strategies to encourage positive online reviews and increase resident satisfaction.
    • Analyze the online reputation data across the portfolio and identify improvement areas while providing strategies to increase the community(s) digital curb appeal.
  • Resident Retention:
    • Monitor and analyze the resident retention of community(s) across various platforms.
    • Assist in the coordination and strategy of resident events and activities.
  • Social Media Management:
    • Assist in monitoring social media accounts, including content creation, scheduling, and monitoring on various platforms.
    • Develop engaging and relevant social media content ideas, strategies, and training for the onsite teams to increase brand awareness and engage with the community.
    • Monitor social media trends and industry developments to identify opportunities for growth and engagement.
  • Travel Requirement
    • This position may entail travel, estimated at 10% of work time annually for property visits or internal meetings.

Education & Experience

  • Bachelor's degree in marketing, communications, or a related field.
  • Previous on-site property management experience preferred.
  • Proven experience in marketing support or a similar role.
  • Strong written and verbal communication skills.
  • Knowledge of lead management practices and CRM systems.
  • Familiarity with social media platforms and content management tools.
  • Excellent organizational skills with the ability to multitask and prioritize effectively.
  • Creative mindset with a keen eye for detail.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently as well as collaboratively in a team environment.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

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