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Director of Product Marketing

Remote

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders, united by a common goal – To build the future of predictive maintenance. As we enter the next phase of company growth, we are seeking people to help lead the journey.

 

What's the Opportunity:

We are seeking a strategic, customer-obsessed Director of Product, Partner, and Customer Marketing to lead the messaging, positioning, and go-to-market strategy across our product portfolio—while also spearheading partner enablement and customer engagement programs. This is a highly cross-functional leadership role that combines deep product marketing expertise with a strong focus on partner ecosystem success and customer lifecycle marketing.

The ideal candidate has a proven track record in enterprise B2B SaaS, has experience with user conferences, Customer Advisory Boards (CABs), analyst relations, and partner programs, and knows how to translate product value into compelling messaging that drives awareness, adoption, and advocacy.

Product Marketing Leadership

  • Own the development of compelling product positioning, messaging, and value propositions tailored to key personas and industries.
  • Lead go-to-market planning and execution for product launches, feature releases, and strategic initiatives.
  • Conduct competitive analysis and market research to inform product strategy, pricing, and differentiation.
  • Partner with sales, product, and revenue leadership to drive adoption and revenue growth through strategic messaging and enablement.

Customer Marketing & Advocacy

  • Build and execute programs that increase customer retention, expansion, and advocacy throughout the customer lifecycle.
  • Participate in the growth of our Customer Advisory Board (CAB), using customer insights to inform roadmap and strategy.
  • Collaborate with customer success to create case studies, testimonials, and customer stories that demonstrate product value.
  • Own strategy of user conferences, including agenda development, customer participation, content planning, and cross-functional coordination.

Partner Marketing Enablement

  • Collaborate with the partnerships and channel teams to develop go-to-market strategies for partner solutions and co-marketing campaigns.
  • Create enablement materials, messaging frameworks, and sales assets to empower partners.
  • Design and execute partner communication and engagement plans, including newsletters, webinars, and launch kits.
  • Track partner marketing effectiveness and adjust strategies to improve pipeline contribution from partner channels.

Analyst Relations and Industry Influence

  • Own relationships with analysts (e.g., Gartner, Forrester, IDC), coordinating briefings, MQ/Wave submissions, and ongoing engagement.
  • Develop analyst-ready content and demos, positioning the company for favorable visibility in key reports.
  • Act as a company spokesperson during analyst calls and industry events.

Sales Enablement and Field Alignment

  • Create high-quality enablement assets—battlecards, solution briefs, decks, ROI tools—to support demand gen and sales teams.
  • Train internal and partner sales teams on messaging, personas, market trends, and use cases.
  • Ensure consistent product storytelling across marketing, sales, and partner communications.

 

Qualifications:

  • 5-8 years of experience in product marketing or related roles in B2B SaaS, with 3+ years leading cross-functional marketing initiatives.
  • Demonstrated success managing analyst relations, Customer Advisory Boards, and customer-facing events.
  • Experience building customer marketing and/or partner marketing programs that drive pipeline and retention.
  • Strong understanding of buyer journeys, persona development, and go-to-market planning.
  • Has lead a team of at least 3 people or more.
  • Excellent storytelling, writing, and presentation skills.
  • Strong strategic thinker with an analytical, data-driven approach.
  • Proven leadership in cross-functional environments and experience influencing senior stakeholders.
  • Comfortable working in a fast-paced, high-growth environment with shifting priorities.
  • Passion for leveraging AI to efficiently and effectively scale teams and processes.
  • Experience in vertical SaaS or a technical industry.
  • Familiarity with tools like Salesforce and HubSpot.
  • MBA or advanced degree in business or marketing a plus.

 

What We Offer:  

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. 

  • Competitive compensation package including stock options 
  • Flexible work schedule 
  • Comprehensive benefits including retirement plan match 
  • Opportunity to make a real impact every day 
  • Work with a dynamic and growing team 
  • Unlimited PTO 

 

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

 

#LI-Remote

 

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