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Manager, Influencer & Strategic Marketing Programs

Remote

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. 

What's the Opportunity:

We’re hiring a hands-on program manager to own our influencer marketing engine and our third-party strategic marketing partnerships. You’ll build relationships with creators and industry voices, sponsor and activate training + field events, and project-manage a portfolio of paid initiatives within our strategic partners—advertising, webinars, content syndication, and more. You’ll collaborate within our internal team (Demand Gen, Marketing Ops, Product Marketing, and Creative).

You’re equal parts relationship-builder and air-traffic controller: great at negotiating, briefing, and coaching partners—and relentless about timelines, budgets, and measurable outcomes.

Note: This role is only open to candidates residing in EST or CST

  • Own influencer strategy & execution
    • Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities.
    • Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks.
    • Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking.
  • Lead strategic marketing partnerships
    • Manage 3rd-party partner programs per our marketing agreements/SOWs.
    • Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements.
    • Maximize partnership opportunities; ensure deliverable, audience, and reporting obligations are met.
    • Maintain a centralized calendar + asset library in Monday.com.
  • Sponsor & activate training/field events
    • Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns.
    • Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery).
  • Measure & report impact
    • Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement.
    • Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance.

Qualifications:

  • 5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred).
  • Proven experience managing external partners/vendors and multi-workstream projects on tight timelines.
  • Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message.
  • Program management discipline: workback planning, risk management, budget tracking, and status reporting.
  • Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy).
  • Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates.
  • Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing.

How we’ll measure success

  • Pipeline & revenue: Partner/influencer-sourced and influenced pipeline; demo/SQL lift from co-marketing and events.
  • Efficiency: CPL/CPM vs. benchmarks; on-time, on-budget program delivery.
  • Reach & engagement: Audience growth, CTR/engagement rates, SQL conversion, event scans and/or webinar participation → meetings set.
  • Quality & experience: Partner satisfaction, internal stakeholder satisfaction.

What We Offer: 

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. 

  • Competitive compensation package including stock options 
  • Flexible work schedule 
  • Comprehensive benefits including retirement plan match 
  • Opportunity to make a real impact every day 
  • Work with a dynamic and growing team 
  • Unlimited PTO 

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required. 

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Please provide 2–3 brief case studies of influencer or partner programs you led end-to-end, including goals, channels, deliverables, budgets, and results (e.g., reach, engagement, CPL, pipeline influence).*

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Please provide examples of event activations and experience working with marketing partners.*

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