Back to jobs
New

Research Analyst

Baltimore, MD

ASSYST is seeking a Research Analyst who will support our client’s Information Technology division in the migration of a legacy, home-grown Marketing Portal to Salesforce Marketing Cloud (SFMC). This role reports to the PMO Director and works closely with the Salesforce Development Director and migration delivery team. The ideal candidate will analyze marketing technologies, campaign performance data, and audience insights while supporting project coordination, documentation, and system transition activities.

Job Title: Research Analyst

Responsibilities:

  • Analyze existing and potential marketing technology capabilities, consumer audiences, and legacy portal performance data
  • Support migration of the legacy Marketing Portal to SFMC
  • Conduct discovery and inventory of campaigns, audience segments, email templates, workflows, reporting artifacts, and integrations
  • Assist in data mapping between legacy systems and SFMC components
  • Analyze campaign performance metrics including open rates, click-through rates, conversion rates, CPC, ROAS, and segmentation metrics
  • Prepare reports, presentations, and briefing materials for IT leadership and stakeholders
  • Maintain organized documentation repositories and system records
  • Track project milestones, risks, dependencies, and action items in coordination with the PMO
  • Prepare status reports, meeting minutes, and project updates
  • Support User Acceptance Testing (UAT) including test script preparation, issue logging, and resolution tracking
  • Collaborate with IT, marketing, and business stakeholders to gather requirements and identify workflow improvements
  • Support change management activities including training materials and stakeholder communications
  • Ensure compliance with data privacy, PII handling, HIPAA requirements, and security protocols
  • Follow PMO processes, methodologies, and change control procedures

Minimum Requirements:

  • Minimum of two (2) years of professional experience in a business environment (relevant internships included)
  • Familiarity with Salesforce Marketing Cloud or similar platforms such as Mailchimp or HubSpot
  • Demonstrated exposure to SFMC through training, coursework, certification preparation, or hands-on experience
  • Experience with digital marketing platforms including Google Ads and Meta Ads Manager
  • Experience using Google Analytics and Google Search Console
  • Ability to analyze campaign performance metrics such as CTR, conversion rate, CPC, ROAS, and ROI
  • Experience conducting A/B testing for campaigns or landing pages
  • Working knowledge of SDLC and Agile methodologies
  • Strong written and verbal communication skills
  • Ability to collaborate with technical and non-technical teams
  • Strong organizational skills and attention to detail

Preferred Requirements:

  • Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, and Contact Builder
  • Experience supporting platform migration or system transformation projects
  • Experience with SEO tools such as SEMrush
  • Experience with CRM platforms and marketing data workflows
  • Proficiency in data visualization tools such as Tableau or Power BI
  • Advanced Microsoft Excel skills including pivot tables and lookups
  • Experience with SQL or MySQL
  • Exposure to Python, R, or SPSS for data analysis
  • Experience managing paid media campaigns across digital platforms
  • Familiarity with conversion rate optimization methodologies
  • Experience with CMS or e-commerce platforms such as Shopify
  • Proficiency with design tools including Canva or Adobe Creative Suite
  • Experience creating presentations and stakeholder communication materials
  • Familiarity with project management tools such as Jira, Confluence, SharePoint, and Microsoft Teams
  • Knowledge of compliance standards including HIPAA, PII, CAN-SPAM/CASL, Section 508, and WCAG
  • Relevant certifications such as Google Analytics Certification or Digital Marketing credentials

ASSYST is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin or any other characteristic protected under federal, state, or applicable local law.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ASSYST, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.