Content Marketing Lead

Astera Labs is a global leader in purpose-built connectivity solutions that unlock the full potential of AI and cloud infrastructure. Our Intelligent Connectivity Platform integrates PCIe®, CXL®, and Ethernet semiconductor-based solutions and the COSMOS software suite of system management and optimization tools to deliver a software-defined architecture that is both scalable and customizable. Inspired by trusted relationships with hyperscalers and the data center ecosystem, we are an innovation leader delivering products that are flexible and interoperable. Discover how we are transforming modern data-driven applications at www.asteralabs.com. 

Content Vertical Responsibilities

• Build a robust pipeline of engaging content per product line per quarter and ensure timely delivery to the plan
• Create a content strategy framework and pipeline for annual, quarterly and monthly plans
• Ensure the content strategy is informed by the 7 audience types we speak to
• Implementing the content strategy – including, managing the content team, monitoring the performance of all content, and identifying ways to improve the performance and growth of the content strategy
• Managing and mentoring the in-house and outsourced content team – including writers, videographers, and designers
• Working with cross-functional teams like PLM, HR, Apps, and others to develop new content ideas and build fresh content
• Tracking engagement levels of all content and ensuring the latest SEO techniques are implemented
• Producing performance reports to help track performance and using analytics to drive strategic change in how we build and execute on the content strategy
• Content programs will span website, presentations for exec/team speaking engagements, whitepapers, blogs, social media, newsletters, app notes, webinars, infographics, etc

JOB REQUIREMENTS AND MINIMUM QUALIFICATIONS

• Bachelor’s degree with expert level command of the English language
• Experience with technical writing – knowledge and grounding in AI space, knowledge of semiconductor concepts is an added plus
• 10+ years of experience producing and editing content
• 4+ years of managing a team (in-house and outsourced)
• Proficient in Microsoft Office, Google Suite, and Google Analytics
• Proficient in using content management systems (such as WordPress)
• Proficient in using LinkedIn
• A portfolio of original content that has achieved measurable results
• Great interpersonal, communication and stakeholder management skills

OTHER ABILITIES AND CHARACTERISTICS

• Is curious with an interest in learning, understanding, communicating and promoting the organization, our brand, our products and solutions.
• A problem solver who will reach out to the different team members and stakeholders to move milestones forward.
• Unfazed by managing multiple projects with tight deadlines.
• Takes initiative and demonstrates follow-through.
• Able to receive constructive feedback and apply it as needed.
• Adds value through critical thinking, anticipating needs and offering additional services/support.
• Obsessed with details and is highly organized.
• Remains flexible and adaptable to change.
• Thinks creatively and strategically.
• Own the content vertical completely and executes with a high degree of passion.

We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.