Insurance Marketing Director

Own the full broker marketing function, from GTM strategy to hands-on execution, for a category-defining InsurSec company.

Why you should join our Insurance Marketing team:

At-Bay is redefining cyber insurance with an InsurSec model that pairs comprehensive cyber coverage with world-class cybersecurity. This is a rare opportunity to own an entire marketing channel - broker distribution. You'll build the programs that shape how they understand, sell, and advocate for At-Bay, and collaborate closely with underwriting, security, and claims teams who are deeply invested in getting the broker story right.

You'll report to Michael Lowe, Head of Marketing, who brings a track record of building high-impact marketing teams. 

Role overview:

This role owns the broker marketing channel outright — strategy, execution, and everything in between. You'll set the direction for how At-Bay reaches and educates brokers, then build it yourself: running campaigns in HubSpot, producing webinar and enablement content, designing assets, and reporting on what's working. You'll move fluidly between building a one-pager to presenting campaign strategy to senior leadership. 

We're looking for a hands-on, full-stack marketing leader who is equally motivated by setting strategy, doing the work themselves, and building a business.

How you'll make an impact:

By 3 months...

• Develop a sharp point of view on where broker marketing is working, where it isn't, and what you'd prioritize
• Take ownership of the monthly webinar and digital marketing programs
• Take ownership of the broker events infrastructure — including event marketing budget, gifting platform, and the toolkit of registration pages, invite templates, and swag that underwriters rely on to execute broker engagements
• Build relationships with key partners in underwriting, security, and claims well enough that you know who to call and how to get things done cross-functionally

By 6 months...

• Own and execute a full broker marketing calendar across email, social, webinars, and enablement
• Define support model for GTM launches and/or integrated campaigns, with measurement and reporting structure
• Own and execute the translation of security and threat intelligence insights into broker-ready content — from presentation decks for broker meetings to one-pagers, email snippets, and social posts that keep brokers engaged between touchpoints
• Establish a regular cadence for sharing new enablement with underwriters, and create a strong feedback loop to understand what brokers are asking and where conversations are stalling 

What you've accomplished already:

• Marketed to insurance brokers; you have a deep understanding for what will resonate (or not) with brokers, with writing skills strong enough to distill complex insurance or technical concepts into clear, broker-friendly language
• Defined and executed successful integrated campaigns; from creating the strategy and launch plan, drafting the copy, designing the assets, and hands-on implementation across Hubspot or marketing automation platforms and social
• Led thought leadership programs in a B2B environment, managing everything from topic ideation, speaker coordination, content creation, pre/post promotion, and analysis.
• Managed multiple programs simultaneously in a fast-paced environment, balancing hands-on execution with stakeholder communication and competing deadlines
• Earned buy-in from senior leaders and cross-functional partners — you know how to navigate an organization, build credibility, and drive projects that require alignment across multiple teams
• Produced sales enablement materials that field teams actually used, including pitch decks, one-pagers, battle cards, and FAQs
• Produced on-brand marketing assets (copy and design) independently using Claude, ChatGPT, Canva, Figma, or related tools

Important Notes

• This is a hybrid role (3x per week in NYC office)

Our estimated base pay range for this role is $180,000-$210,000 per year. Base salary is determined by a variety of factors including but not limited to market data, location, internal equitability, domain knowledge, experiences and skills. In general, if the position sparks your interest we encourage you to apply - our team prioritizes talent.