Social Strategy Director

About ATTN:

ATTN: is the creative studio and media company that earns attention -- and makes it matter. We started as a publisher, building a business around attention that amassed a massive audience, giving us rare insights and valuable distribution. Since then, we’ve grown into a full-service content studio that creates original IP and premium social campaigns for the brands, institutions, and leaders who need more than just visibility. Through creative excellence and a deep understanding of culture, we build trust and drive meaningful impact for our partners.

About the Role

We are looking for an ambitious, passionate and creative Social Strategy Director to join our rapidly growing Strategy team.

The Social Strategy Director serves as the strategic leader for social across multiple accounts.

What You’ll Do

• Understand each client’s business and identify long-term needs and growth opportunities outside of a brief
• Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, to understand audiences, primarily for the US plus some global markets
• Identify human truths and cultural insights that guide strategy and creative
• Define each brand’s role on social, as well as cultural and competitive whitespace opportunities
• Build social strategies that cover organic, paid, and creator work, including which platforms a brand should be on and what each one is for
• Develop creator and influencer strategies, including who to partner with and how
• Develop culture-led ideas, content pillars, and plans to help brands respond quickly when a cultural moment is relevant to them
• Take ownership of the quality of the social creative brief and briefing process
• Partner closely with counterparts in Creative, Production, and Media to ensure ideas are built for the platform and designed to solve a specific business problem
• Use performance learnings to inform strategy and make sure the work is achieving our clients’ broader business and marketing goals
• Lead client key stakeholder interviews; develop and run client workshops
• Manage projects that span multiple departments; identify the right priorities for the strategy team and inspire them by being graceful under pressure

Qualifications

• 8+ years of strategy experience at a creative, social, or integrated agency, including significant time leading social strategy, with consultancy-level skills that span brand, communications, and media
• Strong critical thinking and analytical skills
• A natural curiosity about people, culture, and what drives behavior online
• Proven ability to turn research and data into insights
• Excellent creative briefing and storytelling skills
• Deep understanding of the social landscape, across both platforms and culture
• Experience giving clear, constructive feedback on creative work
• Solid grasp of social performance and analytics, including tools such as Brandwatch or Sprout Social
• Have a proven track record of leading social strategy on new business pitches
• Experienced with mentoring and managing talent
• Able to work under tight deadlines
• Possess strong organizational and project management skills
• Impeccable attention to detail
• Unmatched interpersonal skills, with the ability to rally the team and remain cool under pressure

Compensation

This position has an estimated annual salary range of $160K–$185K. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.

Location

Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs. 

Our Commitment to Inclusion & Diversity

As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.