Director, Web Strategy & Experience

Austin, TX

 

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

As the Director of Web Strategy and Experience, you will be responsible for all Auctane websites with the goal of increasing brand visibility, driving traffic, improving engagement, and growing trialers and subscribers for all Auctane products. Your role is to be the architect of our digital presence, driving excellence in both vision and execution across all websites within the Auctane portfolio. Your leadership will help drive seamless collaboration across teams, including but not limited to product marketing, growth marketing, content, design/UX/UI, product, customer support, and IT.

You will be responsible for driving new revenue through our websites by improving brand visibility on the web, optimizing site performance, and by creating operational efficiencies. By leveraging web analytics and market insights, you will create new approaches to refine and elevate our online experience. You will oversee the web development team, ensuring that they have the capacity and resources necessary to deliver on the strategic needs of the business. You’ll also develop and lead a process for rapid experimentation to enhance the user experience and create incremental revenue streams. With a background in website management, optimization, and strategic planning, you will play a central role in identifying new opportunities for growth and scalability.

This role is based in Austin, TX. Expectations are to be onsite 3 days a week Tuesday-Thursday.

What will you be doing?

  • Develop and execute a global, end-to-end website strategy aligned with all Auctane brands, focusing on enhancing traffic acquisition and improving user conversion rates.
  • Oversee the execution of website projects, from conception to deployment to ongoing improvements, with a focus on quality, efficiency, and user experience. Continuously evaluate emerging technologies and trends to inform decision-making and drive continuous improvement within the team.
  • Utilize data-driven insights from tools like Google Analytics, Segment, Looker, Optimizely, and other analytics platforms to analyze user behavior, conversion pathways, and website performance, pinpointing conversion barriers, and optimizing the customer journey through data-driven testing. Establish and manage an analytics framework to track website performance, SEO effectiveness, and user behavior.
  • Evangelize testing programs to drive a culture of continuous learning and optimization. Support the experimentation strategy, ideation, testing roadmap, prioritization, production, and analytics. Scale winning tests into code production to drive incremental sales revenue and best-in-class customer experiences.
  • Lead a team in charge of planning, architecting, and executing the website's strategic direction, ensuring seamless implementation of initiatives including but not limited to:
    • Lead a dynamic Web Development team, guiding their efforts to drive innovation and excellence in the creation, maintenance, and improvement of Auctane's online platforms. Provide strategic direction for web development initiatives, streamline processes, and ensure alignment with organizational goals and industry best practices.  
    • Stand up and lead a cross-functional team (front-end developers, creative, analytics, optimization), guiding the strategy to deliver incremental revenue through website conversion improvements. Enhance the user experience by implementing best practices in usability and ensuring the website meets the evolving needs of users. Foster a collaborative and highly engaged environment where team members are empowered to leverage their expertise and creativity to deliver cutting-edge solutions. Mentor and promote career growth and development for your team members.
    • Oversee the development and execution of a comprehensive SEO strategy. Develop organic growth targets that support key business goals. Supervise a team of SEO professionals in an effort to optimize Auctane websites for organic search growth, staying in front of evolving search engine algorithms to drive increased visibility, sustained ranking improvements, and alignment between paid and organic search efforts.
  • Collaborate cross-functionally to improve user journeys across a number of touchpoints including partner, paid, and customer lifecycle marketing, ensuring cohesive alignment on optimization strategies. Identify and implement the right tools and performance data, and collaborate with Product Marketing, Customer Lifecycle Marketing, and Growth teams to scope and execute critical website initiatives to improve conversion rates. Partner with Data Science and Product Insights teams to support full-funnel testing.
  • Explore and advocate for new tools, technology, and methods to mature Auctane’s web strategy.
  • Proactive communication and dissemination (including key teams within marketing and upward management) of insights and recommendations regarding web performance, user engagement, and any other web-driven activities.

What are we looking for?

  • 10+ years of experience in digital strategy, SEO, experimentation, and website management in a B2B SaaS environment.
  • Demonstrated expertise in leading web strategy, experimentation, and SEO functions, with a strong understanding of operations and best practices. 
  • Deep understanding of web metrics and how to build and operate a website to drive measurable revenue growth.
  • A track record of driving incremental revenue through experimentation. 
  • Experience managing and optimizing multiple websites across global markets at once.
  • Extensive analytical skills, specializing in web analytics and reporting.
  • Hands-on web development experience is a plus.

The Tech

  • Experience with technologies like Salesforce, Hubspot, Looker, Segment, HotJar, and Google Analytics (or similar tools).

What do we offer?

  • 📦 Discount on your personal shipment orders via stamps.com and GlobalPost.
  • 💙 Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
  • 😊 Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!
  • Referral Fee 🔗 We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
  • ⚖️ Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn’t mean you shouldn’t enjoy your free time!
  • 💜 An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
  • 🌍 A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
  • 🏟️ Company events Work hard, play hard! We do our best every day, even at our regular team-building events.
  • 📺 Internal and external training, free access to online training platforms such as LinkedIn Learning.
  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
  • 🌅 We offer 10 paid days off for U.S. holidays throughout the year!
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
  • 🛬Take the reins of your time off with our flexible PTO policy – because work-life balance should always be in your hands!
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🚗Free garage parking directly across from the office building.
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
  • 💪🏽We offer a gym discount program to help you stay fit and healthy!
  • 🧘🏻‍♂️Find your zen right at the heart of our Austin office with weekly onsite yoga sessions – because balance is key to our vibrant workplace culture!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
  • 🐶We’ve got your furry friend covered with pet insurance discounts.
  • 📄Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
  • 🩺Get ready for hassle-free healthcare from the comfort of your couch – we offer free Telehealth services to keep you feeling your best!
  • 💆🏻‍♀️Treat yourself to relaxation on the regular – enjoy a monthly discount at Massage Envy.
  • 👕Get ready to rock our brand with style – we've got awesome company swag to offer!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏡BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
  • 🚶🏽‍♀️Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!
  • 💲Health savings account employer contribution for HSA medical plan enrollees.

    Location

    • Austin, TX preferred. Remote will be considered for exceptional candidates.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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