Senior CRO Manager

Austin, TX

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

As a Manager of Conversion Rate Optimization, your primary objective will be to lead and optimize the conversion rates across our websites. You will play a pivotal role in developing and implementing strategies to enhance user experience, remove barriers to conversion, and maximize online performance. Collaborating closely with cross-functional teams (product marketing, marketing ops, analytics, performance marketing), you will employ data-driven insights to identify improvement opportunities, conduct A/B and multivariate testing, and drive continuous optimization efforts. The ideal candidate should possess a strong background in digital marketing, data analysis, and a passion for optimizing conversion rates.

This position is hybrid (3 days per week in office) and is located in Austin, Texas. 

What will you be doing?

  • Utilize analytical tools (Google Analytics, Segment, Looker, and others) to conduct in-depth analysis of user behavior, conversion funnels, and website performance to identify and address barriers and friction points in the conversion process to optimize user experience and drive higher conversion rates.
  • Quickly develop a strong understanding of goals and objectives for each product and develop a list of ways that CRO can help support to attain them.
  • Create and implement a comprehensive strategic CRO roadmaps in alignment with the product teams.
  • Work closely with partners in design and development to brainstorm fresh creative, copy, and layouts for testing across the site.
  • Plan, execute, build, and analyze, and report on A/B and multivariate tests to validate hypotheses and measure the impact of optimization efforts.
  • Monitor and analyze key performance metrics related to conversion rates, identifying trends and opportunities for improvement.
  • Collaborate with stakeholders to develop actionable reports and presentations, highlighting conversion rate optimization performance and recommendations for improvement.

What are we looking for?

  • Bachelor's degree in Marketing, Computer Science, Statistics, Marketing, or a related quantitative field. Master’s degree preferred.
  • 8+ years of experience in digital marketing, with a focus on conversion rate optimization, user experience, or related disciplines.
  • Proven track record of successfully roadmapping, implementing, and managing CRO initiatives that resulted in measurable improvements in conversion rates and business outcomes through A/B testing and multivariate testing methodologies.
  • Exceptional project management and communication skills so all stakeholders have a clear view into planned tests, projected results, and key learnings.
  • Expert proficiency in A/B testing platforms such as Optimizely, Adobe Target, Google Optimize
  • Front-end Development experience (HTML, CSS, JS) to support the build out of tests
  • Working knowledge within data analysis tools such as Looker, Google Analytics, etc.
  • Excellent project management skills with the ability to manage multiple initiatives and prioritize effectively utilizing strong communication and presentation skills, with the ability to articulate complex ideas and data-driven insights to diverse stakeholders (including executive)

What will make you stand out?

  • Previous experience managing global CRO efforts across different languages, localization
  • Strong project planner; collaborates well with others at all levels
  • Previous experience working in Jira and a Scrum/sprinting environment

What do we offer?

  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
  • 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
  • 🌅 We offer 12 paid holidays for all of our US employees!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
  • 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
  • 💪🏽We offer gym discounts to help you stay fit and healthy!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
  • 🔗 Employee Referral Program! We reward employees helping us find top talent!
  • 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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