Content Marketing Manager

Austin, TX

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

As a Content Marketing Manager reporting to the Global Director of Content Marketing, you will be an integral member of the Global Content team, managing the overall strategy and execution of the entire content journey for our eCommerce brands. 

This position is hybrid (3 days per week in office) and is located in Austin, Texas. 

About the team

We are on a mission to revitalize the eCommerce industry’s ability to make fast decisions regarding their shipping software provider based on our customer-centric content programs.

What will you be doing?

Develop, Own, and Manage Award-Winning Content Programs 

    • Design and execute strategic content marketing assets across all vehicles including ebooks, user stories, videos, infographics, guides, blogs, research reports, webinars and more.
    • Create comprehensive quarterly content calendars that strategically integrate the various cross-functional needs.
    • Pitch highly creative content ideas to separate Auctane’s brands from the crowd 
    • Oversee all content production, working closely with internal creative teams as well as the occasional agency relationship.
    • Prioritize deadlines and content production efficiency for a consistent distribution of content across all channels.
    • Edit and proofread all content for brand voice/tone direction, language, and overall user experience optimizations.


Foster Integral Relationships Across Leaders in the Business 

    • Collaborate with cross-functional teams including product marketing, creative, customer lifecycle marketing, and partner marketing to ensure a cohesive and integrated approach to content.
    • Coordinate with regional marketing leaders  to localize and adapt content to suit specific geographies and cultural nuances.
    • Ensure content plans are aligned with other departments as it relates to the Product Roadmap, growth objectives, buyer’s journey challenges, and user experiences. 
    • Work with the Partner Marketing team to align campaign plans around strategic Partnership initiatives including timing considerations, partner collaboration, and partner distribution for all campaigns. 


Communicate Broadly Around Content Plans, Optimizations, and Wins 

    • Regularly update stakeholders on the status of content progress and performance. 
    • Find opportunities to improve and optimize our content performance 
    • Manage content post-mortem process to accurately present the results of overall performance, learnings, and plans for the future. 
    • Become a highly visible team member across the business who is frequently highlighting content wins. 


Become the Keeper of Compliance 

    • Ensure that all content complies with legal standards and industry regulations across different regions.
    • Work closely with legal teams to ensure compliance with privacy laws, intellectual property rights, and copywriting standards.

 

What are we looking for?

  • An experienced Content Marketer with at least 5 years of experience managing B2B content marketing (SaaS experience preferred) 
  • A “start with the end in mind” thinker with demonstrated understanding of how content is disseminated ahead of content production
  • A master storyteller who knows how to drive emotion while measuring key results for success
  • A leader who has strong opinions on content strategy
  • A team player who can coach and inspire colleagues by setting the example of what good looks like
  • A data-driven scientist who can leverage data to make decisions quickly, and isn’t afraid to fail forward 
  • A brand champion who cares about tone, voice, and brand distinction

What will make you stand out?

  • Success stories (pun intended) on how you effectively managed previous content programs
  • Copywriting experience 
  • A proven track record of assisting companies in their growth goals 
  • A history of international collaboration, or managing global content in prior positions 
  • Continuous efforts to stay up to date and certified in the latest marketing tools, frameworks, and practices
  • Previous experience in an eCommerce environment or eCommerce related technology company

What do we offer?

  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
  • 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
  • 🌅 We offer 12 paid holidays for all of our US employees!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
  • 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
  • 💪🏽We offer gym discounts to help you stay fit and healthy!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
  • 🔗 Employee Referral Program! We reward employees helping us find top talent!
  • 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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