Regional Marketing Manager
About us
At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.
The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About the role
The Regional Marketing Manager will be responsible for developing and executing marketing strategies that create demand, grow customer acquisition, and build customer advocacy for ShipStation in Australia and New Zealand. The role works closely with the sales team, the marketing team, and other departments to execute local marketing initiatives. This role requires someone who is ambitious, a self-starter and can work across teams to deliver results with limited resources.
This position is hybrid (3 days per week in office) and is located in Sydney, Australia.
Travel Requirements:
- US once a year for training
- Regular (Monthly) on-site visits to prospective clients
- Interestate travel once a quarter to attend industry trade show events
About the team
Every day, tens of thousands of online retailers rely on ShipStation to solve the day-to-day challenges of managing orders and processing shipments. The trusted leader in delivery management software since its founding in 2011, ShipStation helps online sellers scale their businesses and deliver exceptional customer experiences, through an intuitive SaaS platform, that allows them to efficiently ship orders, wherever they sell and however they deliver.
ShipStation provides a multi-channel, multi-carrier delivery management platform, offering the most integrations of any ecommerce solution, with more than 300 partnerships with leading ecommerce platforms, marketplaces, carriers and fulfilment services, including Australia Post, Sendle, CouriersPlease, Aramex Australia, eBay, Amazon, Magento, Shopify and BigCommerce.
ShipStation is a part of the Auctane family of brands headquartered in Austin, Texas and now expanding into APAC and we are looking for great people to join the rapidly expanding team in Australia. Our APAC team is based in our office space in Surry Hills,
What will you be doing?
- Regional Marketing Execution: Develop and implement regional marketing programs to improve customer acquisition. Understand the competitive landscape to identify opportunities and inform marketing plans. Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize performance.
- Events and Partnerships: Find and create partnerships and participate in events with local organizations and influencers that drive awareness and customer acquisition in the local markets.
- Sales Enablement and Lead Nurture: Work closely with the sales team on lead followup and conversion. Provide them with the tools, resources, and knowledge they need to effectively sell the product. Utilize marketing automation tools to nurture leads and track campaign performance
- Content: Drive the creation of content including webinars and locally optimized content. Create local customer stories and proof points to engage prospects and customers and adapt content produced for other markets for local audiences.
- Acquisition Work closely with the performance team to optimize and improve media spend. Test new tactics and experiment with new ideas. Drive local website and landing pages to improve performance.
- Monitor and report on key performance metrics related to marketing initiatives, using data to guide decision-making and strategy adjustments.
What are we looking for?
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 6+ years in a similar operational marketing role.
- Proven track record of delivering growth in market.
- Strong understanding of digital marketing channels and tools.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to derive insights from data.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
What will make you stand out?
- Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
- A drive to put the customer at the center of everything
- A passion for technology and find it easy to explain technical concepts to non-technical audiences
- Demonstrated ability to turn complex information into easy to understand messaging
- An ability to work across multiple teams who own multiple products, influencing and driving others to hit the desired goals
- The ability to thrive in a dynamic, fast-paced environment
What do we offer?
- 💻 Tools for the job: Auctane will provide you with all equipment you need, ensuring you can seamlessly and securely work from the Sydney office.
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🏠 Flexible hybrid working approach: Hybrid working offers the flexibility to balance on-site collaboration and remote productivity, leading to enhanced efficiency and well-being. As part of our approach, we ask that you attend the office three days a week, ensuring a blend of in-person connection and remote work benefits.
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🏢 Sydney central business district location: Experience the best of both worlds and join us at our fantastic office. Immerse yourself in our dynamic and open culture. Enjoy the array of complimentary drinks and snacks, and join our regular social activities. Our Sydney office serves as a vibrant hub within our global community.
- 🌅 Unlimited Holiday Leave: Enhanced holiday entitlement so you can really put your feet up and recharge.
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📙 Personal Training Budget. We offer a generous training budget dedicated to your professional development. Whether it's investing in certifications, attending conferences, or exploring other educational opportunities, we are committed to supporting you in enhancing your expertise. We also provide access to LinkedIn Learning.
- 🏐 Health and Wellbeing: We are committed to helping you maintain both physical and mental health. Auctane offer an enhanced sick leave and compassionate leave policy to provide employees with the days required to rest and rejuvenate.
- 🔗 Referral Bonus: Our Employee Referral Bonus Program is designed to reward you for helping us build an even stronger and more talented team. You could earn up to $6,000, depending on the role and subject to the bonus program criteria.
- 🥪 Weekly Catered Lunch: Once a week we cater in lunch for the office.
- 🍻 Beer Fridays: Enjoy a cold one on Friday with your coworkers in the office!
Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 10 kg without assistance up to chest height
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