New

Senior Manager, SEO

Austin, TX

 

About us

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

We are seeking a highly analytical, strategic, and experienced Senior Manager, Search Engine Optimization (SEO) to lead our organic growth initiatives across multiple web properties. You will be responsible for developing, implementing, and measuring the success of our overall SEO strategy to increase organic visibility, traffic, clicks, and conversions. This role requires a deep understanding of all facets of SEO, strong leadership capabilities to manage a specialized team, and a proven ability to translate data into actionable insights and tangible results, particularly within the SaaS landscape.

This position is hybrid (3 days per week in office) and is located in Austin, Texas.

Travel Requirements: No travel required.

What will you be doing?

  • SEO Strategy Development & Execution: Define, own, and drive the comprehensive SEO strategy and roadmap encompassing technical SEO, content strategy, keyword strategy, link building, and on-page optimization for multiple company websites.
  • Team Leadership & Management: Lead, mentor, and develop a team of SEO specialists, including direct management of technical and content SEO resources. Foster a collaborative environment, set clear goals, and ensure high-quality execution.
  • Performance Monitoring & Reporting: Establish key SEO performance indicators (KPIs), create and maintain dashboards, analyze performance data, and deliver regular, insightful reports to stakeholders and executive leadership on traffic, rankings, conversions, and ROI.
  • Data-Driven Decision Making: Utilize web analytics, SEO tools, and competitor analysis to identify opportunities, inform strategic decisions, test hypotheses, and measure the impact of SEO initiatives.
  • Drive Organic Growth: Be accountable for achieving ambitious organic traffic and conversion growth targets across all managed web properties.
  • Cross-Functional Collaboration: Work closely with Marketing, Content, Product, Engineering, and Web Development teams to ensure SEO best practices are integrated into web development, content creation, website design, and marketing campaigns.
  • Technical SEO Oversight: Guide the technical SEO roadmap, ensuring websites are optimized for crawlability, indexability, schema markup, site speed, mobile-friendliness, and other technical ranking factors.
  • Content Strategy Alignment: Collaborate with content creators and the Content SEO Specialist to ensure content is optimized for search engines, aligns with user intent, and supports keyword strategy.
  • Industry Expertise: Stay current with the latest SEO trends, shift to AI search, algorithm updates, industry best practices, and competitor strategies, particularly within the SaaS and e-commerce/shipping sectors.
  • Budget Management: Manage the SEO budget effectively, including tool subscriptions and potential agency/contractor relationships.

What are we looking for?

  • Experience: 7+ years of hands-on experience in Search Engine Optimization, with a proven track record of developing and executing successful SEO strategies that drive significant organic growth.
  • Leadership: 3+ years of experience managing and leading SEO teams or direct reports.
  • Industry Background: Demonstrated experience working within the SaaS (Software-as-a-Service) industry is required.
  • Analytical Skills: Highly data-driven with strong analytical and problem-solving skills. Expertise in interpreting data, identifying trends, and translating insights into actionable strategies.
  • Technical Proficiency: Deep understanding of technical SEO factors, website architecture, HTML, CSS, and JavaScript impacts on SEO.
  • SEO Tool Expertise: Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Profound AI, Brandlight, Lumar, etc.).
  • Multi-Site Experience: Experience managing SEO for multiple websites simultaneously.
  • Communication: Excellent verbal, written, and presentation skills with the ability to communicate complex SEO concepts to diverse audiences, including senior leadership.
  • Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.

What will make you stand out?

  • Direct experience in e-commerce SaaS or shipping/logistics software.
  • Experience with SEO in multiple languages and markets.
  • Experience with SEO for lead generation and conversion rate optimization (CRO).
  • Master's degree or relevant certifications.

What do we offer?

  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
  • 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
  • 🌅 We offer 12 paid holidays for all of our US employees!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
  • 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
  • 💪🏽We offer gym discounts to help you stay fit and healthy!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
  • 🔗 Employee Referral Program! We reward employees helping us find top talent!
  • 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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