Senior Manager, Copywriting

Austin, TX

 

About us

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

Reporting to the VP of Brand Marketing, this creative leadership position will spearhead the building, leadership, and management of the Copywriting team, while also actively contributing to the development and execution of copy across marketing channels and initiatives.

The ideal candidate has a strong portfolio demonstrating a range of emotionally resonant copy and campaigns that break through and convert, a proven history of establishing and managing scalable copy practices and processes, and experience mentoring and managing a team. Experience adopting and applying AI tools to enhance, proof, and accelerate strategic copy development is essential to this role.

About the team

At Auctane, our Brand Marketing team brings our brand to life—through creative, content, campaigns, and experiences that build a connection with our audience and move them to action. We’re seeking a Senior Manager, Copywriting to help fuel business growth through compelling copy, campaigns, and concepts that build emotional connections with our audience and deliver results.

What will you be doing?

Strategic Copywriting:

  • Create clear, consistent, and compelling copy for various marketing channels, including website, social media, emails, paid advertisements, and other marketing materials
  • Develop and implement effective copywriting strategies aligned with business objectives to drive brand awareness, conversion, and retention.
  • Develop copy, campaign and brand concepts that are strategically sound, audience-aware, and creatively fresh.
  • Ensure copy is aligned with brand positioning, creative strategy, and channel best practices.

Leadership and Team Management:

  • Lead, mentor, and inspire the copy team to deliver high-quality work through thoughtful feedback, collaborative brainstorming, and regular check-ins.
  • Establish clear copywriting processes, documentation practices, and record-keeping standards that enable the team to work efficiently and consistently.
  • Work with brand and marketing leaders and stakeholders to ensure the process from brief, review/feedback to copy output is clear and understandable.
  • Establish clear processes, documentation practices, and record-keeping standards that enable the team to work efficiently and consistently.
  • Foster strong stakeholder relationships for a collaborative team approach that achieves creative work aligned with business goals.
  • Build strong partnerships with agencies, vendors, and cross-functional stakeholders, ensuring smooth collaboration and alignment on deliverables.
  • Lead by example in upholding best practices for writing, editing and creative collaboration.

Collaboration and Consistency:

  • Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistent messaging and brand voice.
  • Translate briefs from Product Marketing, Growth Marketing, and Customer Marketing into strategic and cohesive creative concepts.
  • Navigate the landscape of using copywriters, AI writing tools/platforms and outsourced agencies/vendors strategically to balance speed, scale and quality of copy, while maintaining brand consistency.
  • Present work confidently to internal stakeholders and clients, articulating creative rationale and guiding feedback conversations.

Editing and Quality Assurance:

  • Maintain brand consistency by developing and maintaining copy guidelines.
  • Oversee the editing and proofreading process to ensure accuracy, grammar, and adherence to brand guidelines.
  • Review creative deliverables for tone, clarity, accuracy and brand alignment.

Process Optimization & Project Management:

  • In partnership with Creative Operations, establish effective processes and management system/s to plan, develop, and document all copy initiatives
  • Drive organizational excellence by ensuring project documentation, version control, and workflows are transparent and easy to follow across teams. 
  • Manage multiple projects simultaneously, ensuring timely delivery without sacrificing quality.
  • Act as the primary point of contact for copywriting projects, managing timelines and resources in conjunction with Creative Ops.

Optimization and Analysis:

  • Track and analyze the performance of copy, providing data-driven recommendations for optimization.
  • Ensure all copy is optimized for SEO and meets industry-specific compliance requirements.

What are we looking for?

  • 8+ years of relevant copywriting experience at agencies, studios, or in-house, with a  minimum of 2+ years of direct management and mentorship of other copywriters. Previous in-house experience strongly preferred.
  • Bachelor's degree in marketing, communications, journalism, or a related field preferred
  • Proven experience in strategic performance-focused copywriting across websites, digital advertising, email, social media, video and other brand and direct response channels, with a portfolio demonstrating creativity and versatility. 
  • The ability to translate complex problems into simple, focused narratives or campaign concepts that can travel across an organization. 
  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Exceptional organizational skills, with experience building processes, managing documentation, and keeping cross-functional teams aligned
  • Proficient in using content management systems and familiar with SEO best practices. 
  • Experience and desire to leverage AI tools to enhance productivity, speed up workflows, and improve creative quality and output.
  • Ability to think strategically and creatively, adapting to changing priorities.
  • Detail-oriented with exceptional organizational and time management skills.
  • Self-starter who can operate with limited guidance but knows when to seek help .
  • Positive attitude and proven team player.
  • Outstanding flexibility, adaptability and sense of accountability.
  • Portfolio links and/or relevant writing samples must be included for consideration.

The Tech

  • Gemini
  • Confluence
  • Slack
  • Gsuite
  • Jira

What do we offer?

  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
  • 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
  • 🌅 We offer 12 paid holidays for all of our US employees!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
  • 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
  • 💪🏽We offer gym discounts to help you stay fit and healthy!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
  • 🔗 Employee Referral Program! We reward employees helping us find top talent!
  • 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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