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Senior Vice President, Ecommerce

New York, New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The SVP of Ecommerce will provide strategic leadership for the growth and development of digital businesses across a diverse portfolio of brands within the Authentic portfolio. This role will oversee multiple e-commerce P&Ls, with a focus on driving profitability, scalability, and innovation. As a key member of the executive team, the SVP will define and drive the digital strategy, working closely with cross-functional teams including marketing, merchandising, collaborations, design, operations, and product. This role will have full ownership of the digital performance for a growing portfolio of internally built and operated sites. Top candidates will have experience running multiple ecommerce sites and prioritizing partner expectations against company objectives.

 

Responsibilities:

  • Leadership and Strategic Vision: Develop and execute the long-term vision for the brands under management, aligning digital business strategies with the overall company and licensee goals and driving profitable growth across the brands. Own full P&L accountability for e-commerce business units, optimizing for growth, margin, and operational efficiency.
  • Licensee Management: Work closely with licensees to educate, build consensus, drive business outcomes, and conduct opportunity analyses across all touchpoints. Align all parties from design & product adoption through to go-to-market and post-season review, producing and delivering weekly & seasonal business reviews to key stakeholders.  
  • Cross-Functional Collaboration: Act as a key stakeholder in cross-functional leadership teams to ensure cohesive digital strategy execution, collaborating with marketing, merchandising, product, design, technology, and operations teams to integrate omnichannel experiences.
  • Customer Experience Leadership: Guide the vision for digital customer experiences, driving enhancements in site merchandising, UX/UI, and personalization strategies. Use data-driven insights to influence customer engagement and optimize the path to purchase across the digital ecosystem.
  • Innovation and Technology: Foster a culture of digital innovation, identifying and implementing cutting-edge technologies, automation, and tools to enhance scalability and operational efficiency. Lead the continuous optimization of the e-commerce platform through collaboration with product and technology teams.
  • Merchandising and Inventory Strategy: Oversee high-level merchandising and inventory strategies in collaboration with internal and external stakeholders. Implement processes and date-driven strategies to streamline and inform site-merchandising, content management and collaboration with supplying partners.
  • Data-Driven Decision Making: Utilize advanced analytics and reporting to inform business strategies and decision-making. Lead the development and implementation of a data-driven culture within the digital team to drive insights and optimize performance across channels.
  • Change Management and Team Leadership: Lead, mentor, and help develop a high-performing digital team, fostering a culture of accountability, continuous learning, and innovation. Drive organizational change to support rapid growth and evolving customer needs.

 

Requirements:

  • Ecommerce Experience: 10+ years of leadership experience in e-commerce, with a proven track record of managing multiple P&Ls, dynamic teams and driving profitable digital business growth at scale.
  • Strategic Leadership: Exceptional strategic thinking with a deep understanding of digital transformation and e-commerce best practices. Ability to drive alignment and influence cross-functional teams at the executive level.
  • Data-Driven Leadership: Expertise in using analytics, competitive insights, and market trends to guide strategic decision-making and drive business outcomes.
  • Technology and Innovation: Strong knowledge of e-commerce platforms (Shopify strongly preferred) and emerging technologies to drive digital innovation.
  • Excellent Communication Skills: Outstanding written and verbal communication skills, with a demonstrated ability to influence key stakeholders and lead executive-level discussions.
  • Qualifications: Degree in business, merchandising, retail or related field may be preferred

 

Salary Range: $220,000 - $250,000




Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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