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Director, Digital Merchandising

New York, New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Director of Digital Merchandising will help drive maximum sales and profitability of product assortment through merchandising strategies, test and targeting, and conversion rate optimization tactics. You will have a deep understanding of customer behavior, site friction points, pricing and promotions, and industry trends. The Director of Digital Merchandising will oversee multiple apparel and accessory sites and oversee a team of 2-3 merchants.

 

What You'll be Working on

  • Drive merchandising strategy and execution for product assortment through navigation, onsite search, photography, PLP and PDP experiences
  • Utilize consumer insights to drive actionable recommendations and inform testing strategy
  • Work closely with licensees to develop effective promotional strategies and seasonal launch plans
  • Create and maintain a weekly/monthly/seasonal site merchandising calendar, inclusive of content updates, promotions, launches and testing plan
  • Work cross-functionally with product, dev, content strategy, digital marketing, and creative functions to achieve business objectives
  • Act as power user for ecommerce suite and utilize technology including PIM, reviews, ecommerce platform (Shopify), testing, and merchandising tools
  • Track and report on KPIs on a regular basis and institute actions to respond to customer behavior and business trends
  • Lead a team of merchants responsible for product setup and publishing, markdowns and promotional setup, copy and photography accuracy, and content execution

Must Haves

  • 7+ years of digital merchandising, ideally in retail, managing catalogs with 10k+ skus
  • Strong business acumen and results oriented
  • Experience with ecommerce platforms, PIMs, DAMs and/or other digital merchandising platforms
  • Test and learn mentality and solution oriented
  • Keep abreast of industry trends and competitive benchmarks
  • Demonstrated leadership in managing projects and people
  • Excellent attention to detail, QA-minded, and can manage thousands of rows of data
  • Strong communication skills with cross-functional internal and external stakeholders

Primary Location Salary Range: $140,000 - $160,000

 

 

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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