Digital Merchandising Coordinator
Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Digital Merchandising Coordinator will be responsible for site merchandising, catalog maintenance, and reporting product performance. The ideal candidate operates with autonomy, has high attention to detail, improves standard processes, and influences within a team environment. In a role that is both analytical and creative, you must be able to stay supremely organized while managing a high volume of assets and mastering new content tools.
What you’ll be working on
- Support launching seasonal/monthly product deliveries on site which include, but are not limited to, product catalog set up, tagging, image uploads, and merchandising
- Maintain all sorting and filtering rules in category pages; visually merchandise featured items to align with supporting marketing campaigns driving to said pages
- Collaborate on Featured Shop ideation and execution based upon product concepts and inventory depth
- Manage search keyword synonym mapping and reduce null search results
- Lead team in product quality assurance and effectively manage the flow of product for weekly launch calendar, from product setup to live on site.Own product template creation and upload process, ensuring products are correctly named, embellished with product data, and tied with images and videos where applicable. Triage on-site issues as discovered in a timely manner
- Analyze site metrics in Google Analytics, Shopify, and Fast Simon to understand consumer behavior. Report on category and product performance and implement changes to site navigation
- Work in Shopify, Fast Simon, and Tapcart platforms to launch basic product updates and daily site maintenance
- Assist in executing markdowns and promotions, and updating and maintaining the email marketing calendar
Must Haves
- Proficient knowledge of Microsoft excel and G-Suite
- Advanced Excel skills with the ability to learn new programs
- Detail-oriented, well-organized, and comfortable working with large amounts of data
- Strong communication skills with both internal and external partners
- Proven ability to manage competing priorities and work in a fast-paced environment
- Process-driven and constantly looking for ways to streamline and simplify complex tasks
- Comfortable working both independently and collaboratively
Primary Location Salary Range: $60,000 - $70,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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