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Creative Lead

Los Angeles, California

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

We are looking for an experienced creative to support on the ideation, production, and delivery of creative assets for all partnerships associated with the Shaquille O’Neal brand. The main responsibility is to drive creative ideation and content execution to support the Shaquille O’Neal brand and associated brand partnerships. This role will report to and partner with Authentic’s Senior Vice President, Creative and work alongside the Jersey Legends Productions team and Shaq Brand team to develop ideas and manage the delivery of content across multiple social media and brand partner channels. The role requires the ability to work across verticals, mediums, and platforms while maintaining a clear point of view and strong sense of brand presence. The range of brand partnerships this role will work on varies from sport, food & beverage, apparel, and media.

The responsibilities with this role, ensure effective management of the creative process, and foster strong collaboration, both internally and externally and with talent. It is a great opportunity for someone who wants to work in a dynamic, creative, entrepreneurial environment and exposed to a wide range of exciting and diverse opportunities to develop.



What You’ll Be Working On

  • Maintain a best-in-class creative standard; the Creative Lead will facilitate processes for ideation and content creation with the team and externally with partners, to control the quality of production and asset development, to ensure continuity and elevation of all work in line with the Shaquille O’Neal brand
  • Working closely with the SVP Creative, Jersey Legends Productions, Shaq Brand team and brand partners to deliver great creative in terms of look and feel, art direction, retouching, and overall monitoring the output of all content
  • Work closely with the Brand and Marketing and wider Creative teams to shape and ideate concepts for social media and commercial/ brand campaigns, helping to translate ideas into effective 360 campaigns
  • Bring knowledge of current and future trends in relevant categories such as photography, fashion, and lifestyle. Keeping abreast of global market perspectives and social media techniques and executions
  • Become a trusted resource to work alongside talent on set, with partners, and with Authentic’s internal stakeholders to ensure that brand standards are upheld, quality content is delivered, and the brand creative continues to evolve
  • Develop a network of high-level creatives including editors, script writers, DOPs etc. who can collaborate with us, to bring fresh thinking and constant elevation of what we do and how we do it



Must Haves

  • 5+ years of experience in a Creative Lead or similar role.
  • Creative: Must be an ideas person–have lots of them, and be able to shape them into creative content, based on our brand and brand partners’ needs
  • Experienced: Experience of art directing within an advertising/creative agency with some high-level editorial experience within fashion, sport and lifestyle
  • Collaborative: A true collaborator who is able to take and give direction to meet the talent, brand, partner, and business needs
  • Strategic: Ability to identify objectives and shape strong and exciting creative ideas - based on brand and partner parameters, team member input, existing brand DNA/content and external trends and context
  • Informed: Lead projects with a strong knowledge and understanding of references, research and current and past trends
  • Well-Rounded: Brings good experience working across a range of genres, social media projects, scripts, film and photography
  • Flexible: Able to multi-task and adapt to shifting priorities without compromising the quality of output
  • Experience with retouching and video editing a plus
  • Experience in fast turnaround content environment (e.g. social media content)
  • Technical proficiency in design applications / BA or equivalent in Graphic Design / Adobe Creative Suite

 

Primary Location Salary Range:

$70,000 - $80,000

 

 

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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