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Business Development Manager, Entertainment

Los Angeles, California

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As the Business Development Manager, Entertainment, you’ll be responsible for driving new business through proactive outreach and relationship-building. This role is heavily focused on cold outreach — identifying, contacting, and pitching prospective partners to expand Authentic’s base of licensing and endorsement deals. You’ll develop and execute strategies to grow the footprint of our entertainment brands and deliver top-line revenue for the organization.

You’ll take the lead on sourcing, pitching, selling, negotiating, and closing new licensing deals, often initiating contact where no prior relationship exists. If you're a sales-driven, strategic thinker with a creative spirit who thrives on the thrill of building something from scratch, we’d love to meet you. We’re proud to offer our BD team members an unlimited commission and are excited to welcome eager sellers to our team.

 

What You’ll Be Working On

Generate Qualified Leads:

  • Learn and understand Authentic’s brand strategies. 
  • Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary. 
  • Research the market and identify new Entertainment licensing partners that map to your brand portfolio and meet Authentic’s partner qualifications. 

Build and Manage Sales Pipeline: 

  • Continually drive prospects into leads through high-volume outbound sales activity.
  • Utilize detailed discovery to learn about the prospect’s interests and capabilities. 
  • Partner with Business Development leadership and Brand Marketing to develop pitch techniques that clearly align the brand value proposition with the prospect’s interests and capabilities.  

Drive the Licensing Deal to Close:

  • Work in partnership with Brand Management and Business Development Leadership teams to develop business plans and formulate product licensing proposals.  
  • Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process. 
  • Assemble detailed term sheets with concise business terms. Work closely with legal counsel to draft licensing agreements. 

Sales Management:

  • Track sales activity in CRM consistently and accurately. 
  • Responsible for quota attainment in assigned business pillar.
  • Manage productive and goal-oriented deal processes. 
  • Prepare accurate sales forecasts per Authentic’s sales reporting process. 

 

Compensation:

Sales Executives are eligible for Authentic's Uncapped Commission Plan. Commission is paid to Business Development Executives (after recouping draw) as royalty payments are received from the licensees with whom they closed deals – usually quarterly over the duration of the agreement.

 

Must Haves:

  • 2-5 years of experience in new business development in licensing for Entertainment, Media, Publishing, Music, Fashion markets.
  • 3+ years of experience in full-cycle sales from lead generation through closing the deal
  • Have knowledge and understanding of licensees and product categories
  • Possess an eager demeanor with a fearless and professional drive to win; substantial cold calling and other forms of outreach are required
  • Success at negotiating licensing/endorsement contracts, creatively developing new business ideas
  • Able to partner closely with licensees to understand their business needs and explore opportunities for growth.
  • Understand licensing sales successes and challenges, key retail accounts, development plans and strategy
  • Understand best practices for Licensees
  • Has a bachelor’s degree
  • Must be willing and able to travel occasionally as the role requires

 

Primary Location Salary Range:

$80,000 - $100,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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