Manager, Integrated Marketing - Lifestyle

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Manager, Integrated Marketing EMEAI will support regional brand marketing efforts for key brands. Reporting to the Director, Integrated Marketing Lifestyle EMEAI, you’ll leverage innovative planning and collaboration to build and evolve these brands to breakthrough initiatives in local markets, digital channels, and key retail accounts. You’ll collaborate with peer groups across functions including Brand, Business Development, Creative, Social Media, Talent/Influencer Stores, and PR to support on the execution of 360-degree, integrated marketing activity.  You’ll also work directly with global licensing partners and target retail accounts to drive the brand’s strategic vision and execute campaigns that extend from the annual brand plan.

What you’ll be working on

• Implement brand strategy and marketing/digital plans to achieve brand goals and annual financial targets
• Manage the implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components)
• Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business
• Participate in planning for all brand partners in EMEAI and global HQ using consumer trends and market data to identify brand growth opportunities
• Integrate new licensees into the EMEAI integrated marketing ecosystem in partnership with global HQ
• Submit well crafted and clear briefs for required assets into in-house and external creative teams
• Build weekly /bi-weekly reporting related to EMEAI brand performance and opportunities. Compile and interpret analytics reporting across owned brands
• Manage a brand marketing calendar to optimize posting schedule and engagement opportunities for brands
• Working both organically and within a given budget, lead local execution of influencer and content marketing campaigns to promote across platforms
• Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands
• Manage product need requests for campaigns and influencer seeding for partners within region

Must Haves

• Bachelor’s Degree in marketing, business, or a similar field
• A minimum of 5-6 years of experience in brand marketing and management; fashion brand marketing experience is required
• Hands-on experience managing marketing in a brand licensing environment
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
• Seamless communication skills with strong in-room presentation capabilities
• Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms
• Willingness and ability to travel as the role requires

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
• We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy