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Talent & Influencer Marketing Summer Intern

New York, New York

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
 
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Talent & Influencer Marketing Summer (June - August) Intern will support the Talent & Influencer Marketing team in executing creator partnerships and talent-driven marketing initiatives across Authentic Brands Group’s portfolio of global brands. This role exists to help streamline influencer campaign execution, talent research, and partnership coordination while ensuring campaigns are organized, data-informed, and executed efficiently.

The intern will assist in identifying emerging talent, managing influencer communications, tracking campaign deliverables, and supporting internal reporting. This role will provide hands-on exposure to talent negotiations, brand partnerships, and influencer marketing strategy within a fast-paced global brand management environment.

This position reports directly to the Senior Manager, Talent & Influencer Marketing and works cross-functionally with brand marketing, PR, social media, and external talent teams.

Expected outcomes include organized campaign workflows, timely tracking of deliverables, actionable influencer research, and operational support that enables the team to efficiently scale talent partnerships.

What you’ll be working on

Talent & Influencer Research

  • Research and identify emerging creators, influencers, athletes, and cultural talent aligned with brand campaigns and target audiences
  • Track social trends, viral creators, and platform shifts across TikTok, Instagram, YouTube, and emerging platforms
  • Build and maintain talent shortlists for brand campaigns and partnership opportunities
  • Monitor competitor influencer activations and provide insights to the team

Campaign & Partnership Support

  • Assist with the execution of influencer and talent partnerships across multiple ABG brands
  • Help coordinate campaign timelines, deliverables, and approvals between talent teams, agents, and internal stakeholders
  • Track influencer content deliverables and ensure assets are received on time
  • Support product seeding and gifting initiatives for creators and talent

Campaign Reporting & Analytics

  • Track campaign performance metrics including reach, engagement, impressions, and earned media value
  • Assist in compiling post-campaign reports and presentations
  • Maintain internal tracking documents for influencer partnerships and usage rights
  • Help monitor social sentiment and brand engagement around talent activations

Administrative & Operational Support

  • Assist with contract tracking, talent usage rights documentation, and campaign budgets
  • Maintain organized internal databases of creators, agents, and partnership history
  • Assist in preparing internal presentations, decks, and marketing materials

Must Haves:

  • Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Media, Fashion, Business, or a related field
  • Strong interest in influencer marketing, creator partnerships, entertainment, and pop culture
  • Familiarity with social media platforms including TikTok, Instagram, YouTube, and emerging creator platforms
  • Excellent organizational and project management skills with strong attention to detail
  • Strong written and verbal communication skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Proficiency in Microsoft PowerPoint, Excel, and Google Workspace
  • Comfortable conducting talent research and analyzing social media data
  • Self-starter with a collaborative attitude and strong work ethic
  • Must be able to work from the New York office

 

Primary Location Salary Range

The hourly rate for an undergraduate student intern in New York is $18.
The hourly rate for a graduate student intern in New York is $22.

 

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

  • All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
  • Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
  • We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy 

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