Director, Consumer PR

Who We Are

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As the Director, Consumer PR you’ll manage development and implementation of integrated brand communication strategies that drive relevancy and growth across the EMEAI region (inclusive of India) for Authentic’s portfolio of brands (across lifestyle & entertainment portfolio). Reporting directly to the SVP, Integrated Marketing EMEAI, with a dotted line into the VP of Global Public Relations, you’ll collaborate with the wider Global PR & Comms team, regional Integrated Marketing team, Brand Management team, as well as our brand partners, to develop and execute integrated communication strategies that drive relevancy and growth for Authentic’s portfolio in the region, which includes globally renowned brands Ted Baker, Brooks Brothers, Hunter, Juicy Couture, Judith Leiber, Nine West, Prince and more. 

What you’ll be working on

• Strategic Leadership Lead the creation and execution of integrated PR and communications strategies across the EMEAI region, aligning closely with Brand Management, Global Communications, and key commercial stakeholders.
• Media Relations & Storytelling Build and leverage senior-level editorial relationships to secure high-impact coverage across fashion, lifestyle, and business media. Shape compelling narratives that position brands at the forefront of culture and conversation.
• Brand Reputation & Risk Management Protect and manage brand reputation across EMEAI for the lifestyle and entertainment brands, identifying and escalating potential risks in real time. Partner closely with Corporate Communications on sensitive or high-impact issues to ensure globally-coordinated response strategies.
• Audience Growth & Relevance Drive initiatives that expand brand reach and cultural relevance, engaging new and diverse audiences to support business growth and market penetration.
• Showroom & Experiential Strategy: Lead the PR strategy and activation of Authentic’s interactive showrooms and style studio, leveraging the space as an immersive hub for media and stylists relations, press events and creators engagement. 
• Talent, Celebrity & Stylist Engagement: Cultivate and manage relationships with stylists, celebrities, and cultural influencers in partnership with the Influencer Marketing Manager to maximize brand visibility across TV, film, digital, social, and print platforms.
• Content Development & Media Outreach: Oversee the development of press materials including releases, media alerts, and tailored pitches. Ensure consistent, high-quality storytelling across all communications outputs.
• Cross-Functional Collaboration: Partner with Authentic’s Global Corporate Communications team to ensure alignment and consistency in messaging across EMEAI markets. Facilitate timely sharing of brand milestones, campaigns, and business updates internally and externally.
• Events & Campaign Execution: Lead the planning and delivery of seasonal campaigns, press events, and key moments that drive visibility and engagement across priority markets. Oversee the planning and execution of impactful press days, events, and editorial showcases.
• Tools, Systems & Reporting: Utilize industry-leading PR and media intelligence platforms (e.g., Cision, Launchmetrics, Muck Rack) to manage outreach, track coverage, measure impact, and provide strategic insights to stakeholders. 

Must Haves

Required Qualifications

• A minimum of 8 years of experience in a senior PR/communications role, managing multiple brands concurrently, either in house or at an agency within fashion, lifestyle, entertainment or consumer brands across EMEAI
• Experience working with celebrities and talent with a strong network across EMEAI media, stylists and cultural influencers. (Must have demonstratable strong relationships across the EMEAI region with key press)
• Demonstrated ability to lead regional strategy while aligning with global direction
• Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social across EMEAI

Core Competencies

• Exceptional storytelling, demonstrated experience in generating creative ideas and ability to identify the brand-right opportunities that ladder up to the overall marketing strategy and brand goals.
• Commercial awareness with a clear understanding of how PR drives business outcomes
• A digital-first mindset, with the ability to leverage emerging technologies and AI to enhance efficiency, inform decisions, and evolve PR and storytelling.
• Demonstrated success prioritising and meeting daily, weekly and seasonal deadlines in a fast-paced, multi-brand/product environment (ideally in fashion).
• Excellent communication skills – both writing and speaking 
• Exceptional relationship building & leadership skills.
• Both strategic and hands-on in how you approach your role
• Solutions-oriented, thrives under pressure and is comfortable with ambiguity
• Enthusiasm for fashion, retail, entertainment and pop culture.
• Proficiency in one or more additional European languages is highly desirable, but not required
• Proficiency in MS Office (Word, Excel, PowerPoint); Keynote skills are a plus.

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