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Director, Acquisition Marketing (5 Month Contract)

New York, New York

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
 
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

We’re seeking an experienced Director of Acquisition Marketing to join our team on a 5-month contract to provide maternity leave coverage. This individual will be responsible for overseeing all customer acquisition efforts across a portfolio of four Fashion/Lifestyle eCommerce brands, including paid search, display, paid social, connected TV (CTV), affiliate, and other growth channels.

The ideal candidate is a hands-on performance marketer who can quickly step into an established program and drive profitable growth with minimal ramp-up. The Director will work in tandem with Analytics, Creative, Merchandising, Product, and other senior leaders to ensure acquisition strategies are aligned with overall business objectives and performance goals.

What You’ll Be Working On

  • Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands, balancing each brand’s growth objectives, budgets, and customer acquisition goals.
  • Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
  • Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
  • Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
  • Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
  • Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
  • Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
  • Utilize analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve future campaigns.
  • Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
  • Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.
  • Communicate campaign performance, key insights, and acquisition initiatives to licensee partners, ensuring alignment and visibility across the portfolio.

Must Haves

  • 8+ years of experience in acquisition or performance marketing, with a strong focus on paid search, paid social, display, connected TV (CTV), affiliate, and other digital acquisition channels.
  • Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or omnichannel retail businesses.
  • Experience managing acquisition marketing across multiple brands or business units with competing priorities.
  • Hands-on experience managing large-scale digital marketing campaigns across Google Ads, Meta, connected TV (CTV), affiliate marketing, programmatic display, and other performance marketing platforms.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable business recommendations.
  • Deep understanding of audience targeting, customer segmentation, attribution, conversion optimization, return on ad spend (ROAS), and customer acquisition cost (CAC).
  • Experience leveraging analytics platforms and performance reporting to make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to clearly convey strategy, performance insights, and recommendations to internal stakeholders, while effectively communicating campaign performance and key insights to licensee partners.
  • Ability to quickly ramp into an established acquisition program, prioritize effectively, and independently manage multiple initiatives in a fast-paced environment.

 

Primary Location Salary Range: $140,000 - $160,000

 

 

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Please note:

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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy 

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