Partner Marketing Manager
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our software platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
- A culture based on our core values of Authenticity, Courage and Having Fun
- A collaborative environment that supports your personal and professional development
- Remote/virtual working flexibility
- Free health insurance options
- Comprehensive benefits - medical, vision, dental, life, and disability insurance
- HSA and FSA plans
- 401(K)
- Unlimited vacation time
- Generous paid holidays, sick leave, and parental leave
- Perks at Work membership for discounts on shopping, travel and much more
Job Description
The Partner Marketing Manager is responsible for developing and executing the Authenticx partner co-marketing strategy to expand brand presence, support demand generation, and strengthen our market position within healthcare, pharma, and payer verticals. This role focuses on building scalable marketing programs with partners—specifically within the TSD channel (Technology Services Distributors and Trusted Advisors), Consulting Firms, ISV/Technology Partners, and Ecosystem Collaborators—to amplify our storytelling, accelerate awareness, and fuel GTM efforts through shared audiences. This role will be critical to partners driving net-new revenue for Authenticx.
This individual will work closely with Marketing, Product Marketing, Sales, Strategic Relationships, and RevOps to ensure that partners are enabled with the right content, messaging, and marketing programs that reflect our value and differentiation. Success in this role requires strong marketing foundations, exceptional communication skills, and the ability to manage multiple programs in a fast-paced SaaS startup environment.
Key Responsibilities
Partner Co-Marketing Strategy
- Build and execute Authenticx partnership marketing strategy aligned with GTM priorities and target verticals.
- Develop co-marketing programs that elevate awareness and demand (webinars, content series, campaigns, events, PR support, etc.).
- Manage the partner calendar, messaging alignment, and yearly strategic planning for collaborative marketing efforts.
Content & Enablement
- Work with Product Marketing to develop partner-ready content:
- Co-branded collateral and one-pagers
- Case studies and customer stories
- Platform overview decks
- Competitive overviews and intel
- Partner playbooks and messaging guides
- Ensure partners have up-to-date materials to accurately position Authenticx.
Campaign Development & Execution
- Launch and manage joint marketing campaigns, including email campaigns, webinar programs, social amplification, and event activations.
- Coordinate partner involvement in conferences, industry events, and thought-leadership opportunities.
- Track and report campaign performance metrics (reach, engagement, contribution to pipeline via influenced demand).
Partner Program Operations
- Maintain a high-quality partner resource hub with up-to-date content and brand guidelines.
- Support communication flows to partners, including newsletters, product updates, and marketing announcements.
Cross-Functional Collaboration
- Work closely with Sales and Strategic Relationships to align partner marketing with field needs and GTM goals.
- Partner with Marketing, Product, Product Marketing, and Leadership to ensure those departments are aligned in supporting and building relationships with Authenticx partners.
- Bring partner insights and market feedback into the broader marketing strategy.
Brand Expansion Through Partnerships
- Identify opportunities within partner ecosystems to increase brand visibility and authenticity in the marketplace.
- Manage co-speaking engagements, podcast features, association content partnerships, and industry spotlight opportunities.
Key Skills & Competencies
- Strong B2B marketing fundamentals with experience in content, campaigns, and brand messaging.
- Ability to build compelling partner-facing materials and marketing assets.
- Strong relationship-building skills with both internal teams and external collaborators.
- Skilled at managing multiple initiatives with tight timelines.
- Data-informed approach to measuring marketing effectiveness.
- Ability to operate in a fast-moving, evolving SaaS environment with high ownership mentality.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in B2B marketing, partner marketing, or demand generation.
- Experience working in SaaS, preferably in startup or high-growth environments.
- Proven work within the channel (TSDs and Technology Advisors), either on the supplier or distributor side
- Excellent written and verbal communication skills.
- Demonstrated ability to build and execute marketing campaigns with external partners.
Preferred Qualifications
- Healthcare, pharma, or payer industry experience.
- Experience with partner ecosystems, association marketing, or co-marketing programs.
- Familiarity with HubSpot, Salesforce, and modern MarTech tools.
- Background in field marketing or event-based marketing collaborations.
Work Environment & Travel
- Remote/virtual role with occasional travel for partner events, conferences, or internal alignment sessions.
- Travel approximately 5-10 times per year, depending on business needs.
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