Market Development Lead - Florida

Market Development Lead - Florida

At Author Health, we’re revolutionizing how mental health care is delivered, and we want you to be part of it! Our mission is to bring compassionate, high-quality care to people with serious mental illness, substance use disorders, and dementia, including older adults.

We don’t just treat symptoms. We treat people — fully, holistically, and with heart! Through our virtual-first, innovative care model, we deliver community-based wrap-around outpatient mental health care inclusive of psychiatric, psychotherapeutic and care management services. We partner with primary care providers, hospitals, families, and caregivers to keep patients out of the hospital and empower them to live healthier, more connected lives.

At Author, inclusivity isn’t a checkbox. It’s how we build trust and drive better outcomes! We honor the unique cultures, identities, and stories that shape every patient’s experience, and we’re creating a workplace where team members can show up as their full selves, too.

If you’re driven by purpose, ready to shake up the status quo, and eager to make a real impact in people’s lives, we’d love to meet you. Let’s build the future of mental health care together!

 

Summary/Objective:  

The Market Development Lead is a critical role in expanding our footprint in Florida and other markets by developing and deepening partnerships with primary care groups, providers, and community organizations. This is a field-based role focused on engaging primary care practices and hospitals, increasing provider referrals, and driving patient enrollment in our behavioral health services.

This role acts as a face of our organization in the market, building relationships with physicians, clinic administrators, and community stakeholders to ensure that our solutions are effectively integrated into care workflows. It  also supports implementation efforts and provides ongoing training to providers and staff to maximize patient engagement.

Essential Functions:

Sales & Growth

• Own and execute a data-driven growth strategy within your assigned market, building a pipeline of engaged primary care practices/hospitals and increasing provider participation.
• Meet with PCPs, hospitals, clinic administrators, case managers, and referral coordinators to educate them on our behavioral health services, remove adoption barriers, and drive patient referrals.
• Develop tailored engagement plans for high-priority practices, ensuring consistent follow-up and relationship-building to support long-term partnerships.
• Maintain timely and accurate documentation of market activities conducted
• Achieve growth and engagement targets, including increasing provider referrals, onboarding new clinics, and expanding our presence in key regions.

Partnership & Implementation

• Lead market implementation efforts for new partnerships, managing workstreams related to provider onboarding, training, and workflow integration.
• Serve as the primary point of contact for assigned clinics and hospitals, maintaining regular check-ins and troubleshooting any operational challenges to ensure seamless collaboration.
• Partner with Author’s Market Operations team to support patient outreach and engagement 
• Develop and deliver training sessions and presentations for a variety of clinical and administrative audiences.
• Identify opportunities for process improvements to enhance the provider experience and increase patient access to behavioral health services.

Market Expertise & Collaboration

• Serve as the subject matter expert for your market, providing insights on local healthcare dynamics, competitive landscape, and referral trends.
• Collaborate cross-functionally with internal teams, including Growth, Field Operations, and Clinical Operations, to refine market strategies, conduct partner outreach, and support overall company expansion.
• Bring creative solutions to the table when challenges arise—we’re a startup, after all!

 

Competencies:

• Creative, strategic thinker
• Strong organizational and communication skills
• Excellent customer service skills; capability to build strong relationships
• Ability to interpret data and draw insights to inform planning
• Clear understanding of PCP/patient referral process

Required Education and Experience:

• 3-5 years of experience in healthcare (behavioral health or primary care experience is a bonus!).
• Additional experience in sales, healthcare sales, customer success, customer experience, or project management
• Excellent communication and interpersonal skills
• Ability to rapidly learn and adapt to different environments
• Proficiency with Google Slides, Sheets, Docs required

Preferred Experience: 

• Bilingual (Spanish-English) strongly preferred

 

Work Environment:

Employees will occasionally work from their homes, utilizing virtual tools and software to manage tasks, communicate with team members, and complete administrative duties. Their home work environment should be free from distractions and loud noises.

In addition to remote work, employees will also be required to drive to clients in healthcare environments, providing in-person services and support as needed (up to 100% of time). This role demands a high level of flexibility, independence, and reliable transportation. The ideal candidate will be comfortable balancing remote responsibilities with regular travel, ensuring exceptional service and care in both settings.

Physical Demands:

This role requires sitting for extended periods of time in front of a computer screen. The role must be able to lift up to twenty five pounds and stand for lengthy periods of time. 

Additionally, this role will require periods of driving for consecutive hours to client locations.

Travel: Up to 100% of time spent in the field locally or within driving range, and up to 50% overnight travel

 

 

What We Offer:

• Retirement savings plan (401k) Plan up to 3.5% company match 
• Low cost benefits package for employee and dependents ( medical/ dental/ vision/ STD/ Life Insurance)
• Paid vacation
• Paid sick leave
• 9 paid holidays throughout the year with (2) additional flex holidays .. 11 in total! 
• Performance-based bonuses
• and more!

 

Author Health is committed to a diverse and inclusive workplace. It is the company’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. The company’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. 

We are committed to providing an inclusive and accessible experience for all applicants. If you require any accommodations at any stage of the process, please let us know. 

The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request. In accordance with applicable legal requirements such as the San Francisco Fair Chance Ordinance Author Health will consider for employment qualified applicants with arrest and conviction records.