Lead Marketing Effectiveness (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving, and transforming how people buy and sell vehicles. We’re driven, ambitious, and determined to do our best work together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and shape how marketing investments drive growth, join our international community. 

As Lead Marketing Effectiveness, you will report directly to the CMO and take ownership of marketing ROI, attribution, and effectiveness across brands and markets. This is a newly created, senior role with high visibility and real impact. The position is unlimited and based in Munich or Berlin. 

WHAT YOU’LL DO 

• Own and drive marketing effectiveness across channels, brands, and markets 
• Build and evolve marketing mix models in close collaboration with the analytics team 
• Design and steer multi-touch attribution approaches to understand channel contribution to revenue 
• Provide clear, actionable ROI insights across key channels (e.g. Google, Social, Apple Store, TV, CRM) 
• Lead global marketing performance reporting and ensure one clear narrative for leadership 
• Translate complex analytics into simple business recommendations for senior stakeholders 
• Support data-driven budget allocation, including AI-based marketing spend optimisation 
• Act as the key business owner for marketing analytics topics, working cross-functionally with marketing, analytics, and leadership 
• Manage and develop one direct report 

YOU COME WITH 

• Proven senior experience in marketing analytics, attribution, and/or marketing mix modelling (5+ years) 
• Strong business mindset with the ability to influence decisions through data 
• Hands-on experience building or running attribution or MMM models 
• Excellent communication skills, able to explain complex topics in a clear and simple way 
• High level of ownership, self-motivation, and ability to work independently 
• Experience in ecommerce, marketplaces, classifieds, or other data-driven businesses is a plus 
• STEM-related background is a plus, but not required 
• Very good command of English; German is nice to have 

A culture of growth. With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.  

For a career where you can drive our business and shape your future, apply now.