Manager Business and Product Marketing

Who are we? 

Avantium is an innovation-driven company dedicated to developing and commercializing breakthrough chemistry technologies for the production of chemicals and materials from renewable sources (biomass as well as CO2) instead of fossil resources. It is Avantium’s goal to be a world leader in renewable and sustainable chemistry and technology solutions and to commercialize them through partnerships and licensing.

We are best known for PEF (polyethylene furanoate) – a fully plant-based, sustainable, high-performance plastic material – that can be used in packaging, textiles, film and more everyday items fit for today’s world. It is an exciting time to join Avantium, as we are currently starting up our first-of-a-kind commercial plant to produce PEF, unlocking the high potential of this novel, highly innovative plastic material PEF. To commercially launch PEF globally, Avantium has developed a brand for PEF: releaf^® (an EU trademark).

Avantium obtained a listing on Euronext Amsterdam and Euronext Brussels in March 2017, its shares (AVTX) are included in the AScX index. Its offices and headquarters are based in Amsterdam, the Netherlands. With over 300 highly skilled colleagues representing 34 nationalities, Avantium fosters a dynamic and enthusiastic workplace.

Culture

Avantium is an unconventional company where passion for innovation and technology is key. It is a very dynamic environment where, mostly, highly educated beta-professionals have a true can-do mentality. We can be described as determined team players, pragmatic idealists, who do the right things right. It is a transparent and informal organization.

It is also an organization where work hard, play hard is a shared value.

The role: 

To realize a fossil-free world Avantium’s high tech sustainable solutions need to speak the language of our key stakeholders, such as brand owners, their consumers and our licensees. Avantium is looking for a Manager Business and Product Marketing, responsible for the business and product marketing strategy of FDCA and releaf^®. The Manager Business and Product Marketing will collaborate with cross-functional teams, including the communications team and our business development teams.

What will you do?

• Developing and implementing the business and product marketing strategy of FDCA and releaf® (PEF), ensuring alignment with business goals and market trends.
• Collaborate with the Business development and licensing teams to develop and implement the business communication strategy.
• Manage relationships with external marketing agencies, and partners to enhance marketing efforts.
• Plan and execute releaf® application launches, coordinating with external partners and cross-functional teams to ensure successful market entry.
• Manage Company participation at relevant conference and trade shows.
• Manage the marketing budget, allocate efficiently, and measure the impact.
• Be a senior marketing counterpart at potential clients and licensee.

What do you bring?

You have a key understanding of consumer needs and the world of brand owners, two key stakeholders driving sustainability. You can both define strategy and put it into action. You are intrinsically motivated to get things done, being able to work independently and in a team.

You have the following background:

• Knowledge about B to B and B to C marketing and communication.
• Marketing Communications, Market research, Branding, Sponsoring, Trade Shows.
• Experience in Campaign Development.
• Excellent negotiation skills.
• Possess a creative mindset and a keen eye for detail, excelling in the development of compelling marketing strategies and campaigns.
• Ability to work collaboratively across diverse teams and effectively champion a position within multiple competing priorities.
• Ability to easily understand the complex matter of Avantium's products and technologies and communicate this (technical) information across multiple audiences.
• Ability to perform quantitative tasks with speed and accuracy, including collection and management of data.
• Strong understanding of marketing principles and consumer behaviour.
• A team player and a self-starter, who achieves results with the team.

Minimum Requirements: 

• A bachelor’s degree in marketing, business administration or a relevant academic field; a master’s degree is a plus.
• Proven experience (10 years) in product marketing, marketing communications, or a related role.
• Excellent communication, presentation, and writing skills.
• Fluent mastery of English and advantageously Dutch, in writing and speaking.
• You must be currently residing in The Netherlands
• A good sense of humour.

What do we offer?

At Avantium, you can make a difference, proving together that the sky is the limit. Being a small organisation, we encourage people to look beyond the obvious to reach our targets. Career opportunities come from personal drive and ambition and are rewarded through a competitive compensation package, flexibility and personal development in a multicultural company operating worldwide

Interested?

If this description matches your skills or interest, apply directly on our website. We will be happy to show you the innovative world of Avantium.