Job Application for Senior Marketing Campaign Manager at AvidXchange, Inc.

Job Overview

The Sr. Marketing Campaign Manager will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).

Job Responsibilities

Campaign Strategy and Execution: Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital. Ensure seamless execution from planning through to completion in a fast-paced environment, aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives.
Salesforce Proficiency: Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards that track and analyze campaign performance metrics, ensuring data-driven decision-making.
Partnership and Trade Association Management: Manage partnerships and joint partner marketing efforts, ensuring alignment with partner objectives to maximize impact. Identify and collaborate with relevant trade associations within your vertical, securing quarterly sponsorships to expand your marketing reach.
Project and Budget Management: Leverage platforms such as Monday.com for project management, ensuring timely delivery of campaign components. Manage campaign budgets effectively, ensuring optimal resource allocation and maintaining financial accountability.
Marketing Platform Proficiency: Demonstrate expertise with platforms such as On24 for webinar execution and Marketo for email marketing, landing page buildout, and smartlist segmentation.
Performance Forecasting and KPI Management: Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.
Revenue Marketing and Pipeline Development: Collaborate closely with Industry Sales Leaders as a trusted Demand Generation partner to develop a healthy pipeline, integrating marketing efforts into the sales pipeline seamlessly. Plan and execute targeted marketing campaigns aimed at generating sales-qualified leads.
Content and Persona Alignment: Work with Product & Content Marketing to ensure campaign content aligns with brand positioning, messaging, and buyer personas, effectively targeting key segments.
Campaign Monitoring and Continuous Improvement: Oversee campaign performance throughout the lifecycle, conducting A/B testing and regularly analyzing campaign metrics and conversion rates. Identify opportunities for optimization and implement best practices to enhance efficiency, accelerate the sales cycle, and continually improve the effectiveness of marketing strategies.

Required Experience, Qualifications, and Skills

Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.
Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Workfront.
Experience using key marketing reporting tools such as Salesforce and Google Analytics.
Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).
Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
Writing skills appropriate for demand generation (email, web, social, and campaign ads).
Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.).
Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.

Preferred Experience, Qualifications, and Skills

Minimum 5 years of experience in marketing, preferably in a result driven B2B marketing campaign management position
Experience in a B2B technology, consulting, or services company
Typically requires a University Degree or equivalent experience and minimum 5 years of prior relevant experience

Additional Information

Ability to travel as necessary to execute marketing initiatives

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.

Who you are:

A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

AvidXers enjoy:

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare

High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents

401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange***
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court****
Tuition Reimbursement up to the federal maximum of $5,250*****
Hybrid Workplace Flexibility
Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Charlotte location only

***Must be full-time for at least 3 months
****Charlotte location only
*****Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

First Name

Last Name

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Are you open to relocating or traveling for this position if required?

Select...

LinkedIn Profile

Will you now or in the future require sponsorship to retain authorization to work in the United States full-time? (i.e. F1, OPT, H1-B)

Select...

Are you legally authorized to work in the United States?

Select...

Are you an active teammate at AvidXchange?

Select...

Have you previously worked for AvidXchange?

Select...

Have you ever been employed or worked with a staffing/contract agency to provide services for AvidXchange in the past?

Select...

Have you ever been employed or worked for Price Waterhouse Cooper (PwC) in the past?

Select...

Please provide your salary expectations for this role? Your response will help us better understand your expectations and ensure that our offer aligns with your career goals.

Primary Address Line 1

Primary Address Line 2

Primary Address City

Primary Address State

Select...

Primary Address Zip Code

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply)

Select...

How would you describe your racial/ethnic background? (mark all that apply)

Select...

How would you describe your sexual orientation? (mark all that apply)

Select...

Do you identify as transgender? (select one)

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one)

Select...

Are you a veteran or active member of the United States Armed Forces? (select one)

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AvidXchange, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Senior Marketing Campaign Manager

Apply for this job

U.S. Standard Demographic Questions

Voluntary Self-Identification

Voluntary Self-Identification of Disability