Senior Manager, Social and Influencer Marketing

ABOUT AVON

Avon is one of the most recognised beauty brands in the world. Founded in New York in 1886, Avon pioneered direct selling and built a model that has reached hundreds of millions of consumers. Today Avon operates in 36 markets through 600,000 Representatives and a growing digital business.

The company is now in the middle of significant transformation. Following its acquisition by Regent, Avon is reuniting its international and North American businesses, modernising its product and channel mix, and reinvigorating one of the best-known names in beauty.

Regent is a privately held global investment firm that has completed more than 50 acquisitions across six continents since 2013, from carve-outs of Fortune 500 businesses to iconic consumer brands. Its portfolio spans luxury, fashion, beauty, media, technology and industry. Regent invests its own permanent capital, with no outside investors, no debt and no fund deadlines.

THE ROLE

Avon is looking for a Senior Manager, Social & Influencer Marketing to raise the brand’s visibility and drive online engagement. Based in New York and reporting to the Director Digital Marketing, the role owns Avon’s social and digital content, celebrity collaborations and influencer programmes.

This is a global role, responsible for Avon’s social and creator strategy, as well as running the talent and influencer programme directly.

This is a hands-on role for a creative, well-connected digital marketer who understands how beauty brands grow on social today, from short-form video and creators to talent partnerships. The role works closely with the Senior Manager, Communications & Media so that earned, owned and partner channels tell one story.

KEY ACCOUNTABILITIES

Social & Digital Content

• Set the content strategy for Avon’s owned social and digital channels, turning brand, product and Representative stories into content that travels.
• Oversee content creation and publishing across platforms, including short-form video, live, podcasts and newsletters.
• Manage community engagement and social listening, and respond quickly to trends.

Celebrity, Talent & Influencer Partnerships

• Identify, negotiate and manage celebrity collaborations and brand ambassadors that fit the brand and deliver measurable impact.
• Build and run an always-on creator and influencer programme, from micro-creators to high-profile talent.
• Manage contracts, briefs, approvals and budgets with talent agencies and management.

Performance & Commercial Impact

• Track reach, engagement, share of voice and conversion, and use the data to sharpen content and partner choices.
• Work with Marketing, Omnichannel and Representative Strategy teams to link social and creator activity to campaigns and sales, including social selling by Representatives.

EXPERIENCE & SKILLS REQUIRED

Experience

• 6+ years in social media, digital content or influencer marketing, ideally in beauty, fashion or lifestyle, in-house and/or at a leading agency.
• Proven record of growing brand social channels and running creator and influencer programmes at scale.
• Experience negotiating and managing celebrity or high-profile talent partnerships.
• A strong network across US creators, talent agencies and management; New York-based.
• Experience of social commerce or direct and social selling is an advantage.

Skills & Competencies

• Strong creative eye and a clear sense of what works on each platform.
• Confident negotiator with talent and agencies.
• Data-literate: uses performance data to decide what to make and who to work with.
• Commercially minded and quick to act on trends.
• Comfortable doing the work as well as planning it.