Marketing Manager - AWAL
AWAL UK are looking for a Marketing Manager to join the team. You will be responsible for leading marketing strategy & initiatives for a wide range of AWAL's artists ranging from emerging and developing artists to some already established acts.
You will have 2-3 years’ experience at marketing manager level running a range of artist campaigns at a front line label or equivalent and be confident planning, budgeting and executing creative campaign strategy. You will have a proven track record of delivering 360 artist campaigns including both charting records as well as emerging artist development projects. You will be a digital native with a digital-first approach to campaigns, as well as have a proven track record in putting together a full campaign around a suite of physical formats for album projects.
You will love working exceptionally closely with artists, and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. In addition, you will feel confident working with artists who already have an established position in the scene and require more of a light-touch approach to ensure seamless execution of their vision as well as guidance on best practices. This would suit a marketing manager at a front line label or equivalent, managing priority projects.
What you'll do:
- Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
- Communicate and implement marketing best practices, new developments and strategies to artists / artist's teams
- Communicate and synchronise campaigns with AWAL’s global marketing teams
- Oversee the delivery and the rollout of all assets for designated artist campaigns
- Manage marketing campaign budgets
- Oversee setup & execution of clients' physical and digital production
- Establish clear campaign objectives & targets for all key stakeholders to adhere to source and manage media promo partners for projects
- Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
- Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
- Set and achieve streaming, sales and revenue targets
- Monitor & analyse performance of releases using analytics & third party tool
To be successful in this role you will:
- Build strong relationships with both artists / artists’ team & internal team members in order to build trust & to keep steering the campaigns effectively
- Be consistent & effective in communications with both the artists / artists’ team & internal team members which adhere to AWAL's values
- Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
- Set campaign objectives & targets at the start of each campaign
- Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Who you are:
- You have 2-3 years experience at marketing manager level at a label, distributor, artist / label services company, or artist management company
- You are familiar with the AWAL business model and the company values
- You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
- You are comfortable in hiring and working with third party promo teams & creatives teams / agencies
- You have great knowledge of the DSP landscape and how it affects marketing campaigns
- You will be well versed in modern music marketing techniques such as influencer / creator marketing, content seeding and have a good knowledge of Youtube, fan community and first party data strategy.
- You have a general understanding of what it means to work releases in a global marketplace
- You have experience in implementing effective paid media advertising & an awareness on how to identify audiences you would like to target
- You are willing to take a hands-on approach and ready to execute a wide range of tasks to execute campaigns
- You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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Please note that applicants must be at least 18 years of age.
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