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Connections Strategist (Account Director)

New York, New York, United States

Who we are:

We are Axicom, an award-winning global communications agency for tech-driven brands. We bring together a diverse team of PR professionals passionate about integrated communications and telling the transformative stories of technology. With offices in the Netherlands, United States, United Kingdom, Spain, Italy, Germany, France, Sweden, Brazil, and Mexico, we are the largest global agency specializing in tech communication.
 
We're proud to be recently recognized as Agency of the Future, Disruptive Agency of the Year, and Best PR Network to Work For (EMEA). This underscores our commitment to innovation, growth, and fostering a collaborative culture. Since 1994, we've delivered ground-breaking campaigns for the world's most innovative tech companies, and we are always seeking new talent to join our team of Futurists.

About Axicom   

Axicom is a specialized PR and integrated marketing communications agency at the intersection of AI and technology - where the future is being built. As part of Burson and WPP, we combine the agility and expertise of a specialist technology firm with the resources and reach of a global powerhouse. We're intrapreneurs: a small, nimble team inside a powerful international network, and that's exactly how we like it.  

The Opportunity  

We're looking for an experienced (6-8 years) Connections Strategist to join our lean Strategy team. You're a creative, insights-driven strategist adept at developing strong cross-channel strategies (paid, owned, earned) that bring creative storytelling to life. As the second member of our lean, dynamic strategy team, an entrepreneurial spirit is key. We're looking for someone eager to 'color outside the lines,' passionately pursuing great work and contributing directly to business growth. 

What You’ll Do 

  • Integrated Strategy Development: You'll lead the charge in developing comprehensive connection strategies. Think big: taking a core creative idea and seamlessly integrating it across paid, owned, and earned media (digital ads, social, content, PR, influencers, SEO) – often with a dose of calculated bravery to explore new frontiers.  
  • Creative Amplifier: Work hand-in-hand with creative teams from concept to launch. Your mission? Ensure our "big ideas" aren't just impactful, but also perfectly adapted and optimized for maximum resonance in every channel. You'll help architect ideas built for multi-channel success, embodying that Futurist, not Follower mindset.  
  • Cultural & Media Navigator: You're the go-to expert on current media trends, platform algorithms, emerging tech, and how audiences consume content. Your deep dive into the broader cultural landscape will inform our strategies, ensuring our ideas grab attention and stay ahead of the curve.  
  • Insight Hunter: You love digging into audience data and exploring the internet for fresh insights that spark creative genius. You'll leverage research and cultural cues to pinpoint key audience segments, understand their motivations, and nail the most effective channels and messaging to truly engage them.  
  • Channel Whisperer: You'll advise on best practices for content formats, distribution tactics, and engagement strategies, custom-tailored for each platform. You're a pro in owned social or earned PR media, and you know your way around the paid media space, always seeking innovative ways to optimize performance.  
  • Performance Driver: Partner with our analytics teams to define KPIs, track campaign performance, and offer strategic recommendations for continuous optimization and future planning. Your insights will fuel our next acts of calculated bravery.  
  • Collaboration Catalyst: You're the central hub, connecting creative, media planning, PR, social, and analytics teams. You'll foster a cohesive, integrated approach to campaign development, even working with external agencies to ensure ideas flow perfectly to the right audiences.  
  • Communication & Concept Ideator: You can articulate complex strategies clearly and persuasively to anyone, from internal teams to clients. You're also a natural at facilitating creative brainstorms, cultivating an environment where ideas flourish and are strategically shaped, always encouraging that future-forward thinking.  

Who You Are 

  • 6-8 years of progressive experience in integrated, media, or digital strategy, with a proven track record of successful multi-channel campaigns and calculated bravery. 
  • Deep understanding of the paid, owned, and earned media ecosystem, leveraging insights from PR and paid media to drive big ideas and a Futurist, not Follower approach. 
  • Exceptional strategic and analytical skills, adept at translating abstract concepts into concrete plans and making data-driven recommendations. 
  • Excellent communicator and natural collaborator, capable of building strong relationships and adapting messages for diverse audiences. 
  • Thrives in fast-paced environments, expertly managing multiple projects simultaneously, and driven by a passion for creativity and innovation. 

 Bonus Points If You Have:   

  • Experience with specific marketing technology platforms (e.g., ad tech, social listening tools, content management systems).  
  • Experience working with diverse client portfolios or brands.  
  • Experience mentoring junior strategists, instilling in them a mindset of calculated bravery and future-forward thinking.  

This Role Isn’t for You If:  

  • You prefer to “stick to your lane” and focus on big strategy instead of working through all the ways the strategy could come to life 
  • Being part of a lean team and building a function feels more like a chore than an opportunity 
  • You’re comfortable and thrive in collaboration and teaching versus feeling you need to be right  

Why Axicom  

We're not your typical agency. We're intrapreneurs - we have the backing and resources of WPP, but we operate with the speed and creativity of a startup. Here's what that means:  

  • Hands-On Leadership: Even our CEO is an active practitioner. No one is just an overseer.  
  • Direct Culture: We're straight with each other. No corporate BS.  
  • Collaborative: We win together. Titles matter less than ideas and results.  
  • Fun: Work should be challenging and enjoyable.  
  • Cutting Edge: We work with the companies defining AI and technology's future.  

The Details  

  • Location: Ideally New York office, three days per week  
  • Reports To: Jake Green, Senior Vice President, Strategy 
  • Travel: As needed for client meetings and new business  

 

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

The base salary for this position at the time of this posting may range between:

$75,000 - $180,000 USD

You belong at Axicom:

Our vision is for Axicom, a Burson Group company, to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Axicom, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 

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