Employer Branding Lead

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in India. 

Who we are? 

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients. 

Let's talk about the cool stuff you will do at Axi! 

We’re looking for a self-driven, creative, and hands-on Employer Branding Lead who will take the reins in shaping how Axi is perceived as an employer — not just in India, but globally. This role is a unique opportunity to help build our employer brand from the ground up, drive large-scale hiring campaigns, and spearhead campus recruitment initiatives.

You’ll work closely with Talent Acquisition, Marketing, and senior business leaders to create compelling brand stories, design effective hiring campaigns, and grow our presence across both digital and offline channels.

 Your EDGE Assignment/You Will 

• • • Create and execute Axi’s employer branding strategy with a focus on the India tech talent market — and scale it globally across key hiring markets.

    • Develop engaging content for LinkedIn, Glassdoor, and the careers site that showcases our culture, values, and growth journey.

    • Plan and manage high-volume recruitment marketing campaigns to support tech and business hiring across regions.

    • Lead campus recruitment initiatives by building relationships with top universities and organizing events to attract early-career talent.

    • Partner with recruiters and hiring managers to ensure a consistent and compelling candidate experience.

    • Track and measure campaign and brand performance using data and insights to continuously improve results.

     

Are you the one? 

• 5+ years of experience in employer branding, recruitment marketing, or a similar talent attraction role.

• Proven success in managing branding or recruitment campaigns, ideally in a global or regional setting.

• Confident working independently in a fast-paced environment, with the ability to influence others and take ownership.

• A strong storyteller — skilled in content creation, social media engagement, and building brand presence.

• Comfortable using tools like Canva or basic video editors (e.g. CapCut, Adobe Rush, iMovie) to create quick, engaging content for digital channels — no advanced design skills required, but a creative eye and resourcefulness are key.

• Data-oriented with the ability to draw insights from recruitment and engagement metrics.

• Bonus if you have connections with Indian universities or tech communities, or experience working in tech/fintech/startup environments.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 18 annual leave days per year.
• 12 sick days leave per year.
• Public holidays as declared by local government.
• Maternity leave as per law.
• Health Insurance.

Axi's interview journey 

• Talent Acquisition Interview (30 minutes)
  
  
• Hiring Manager Interview (90 minutes) 

• Head of HR Interview (60 minutes) 

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.