Senior Marketing Manager, Europe & Emerging Markets

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

This role offers a rare opportunity to lead regional marketing strategy and execution across a vast and diverse footprint—including Europe (excluding the UK), LATAM, META (Middle East, Türkiye, and Africa), and Asia-Pacific. The ideal candidate thrives in complexity, operates with empathy and rigor, and excels at driving results across cultures and time zones. You will unify the efforts of multiple regional marketers and orchestrate Axon’s marketing strategy for some of our most dynamic and high-growth markets.
You will lead without direct authority—but with real influence. This role is for a strategic, senior IC who can build and drive cross-regional programs while mentoring and supporting a team of experienced regional marketers.

What You’ll Do

Own the International Regional Marketing Function

• Act as the strategic and functional lead for Axon’s regional marketers across Europe (excluding the UK) and Emerging Markets (LATAM, META [Middle East, Türkiye, and Africa], and APAC)
• Set a unified, scalable marketing strategy and planning framework that regional ICs can adapt and execute locally
• Support regional marketers in building go-to-market plans for their respective territories, ensuring alignment with Axon’s global goals and local market dynamics
• Maintain visibility into all regional marketing efforts, ensuring prioritization, brand consistency, and smart resource allocation

Guide Strategy Development and Cross-Regional Alignment

• Facilitate ongoing knowledge sharing, best practice exchange, and campaign alignment across geographies
• Translate global marketing and product priorities into locally relevant initiatives through close collaboration with regional stakeholders
• Serve as the connective tissue between central marketing functions (Digital, Product Marketing, Brand, etc.) and regional ICs to ensure cohesive strategy and execution
• Build planning and reporting rituals to keep leadership informed on regional performance, risks, and opportunities

Campaign Planning & Execution Support

• Advise and guide regional ICs in developing integrated marketing campaigns that span digital, in-person, PR, and social channels
• Ensure each regional marketer has the frameworks, assets, and support needed to execute high-impact, measurable programs
• Support execution of cross-regional campaigns (e.g. product launches, awareness initiatives) with coordinated timelines and messaging
• Track regional campaign results, drawing insights that feed into future planning

Brand & Public Affairs

• Ensure Axon’s brand is consistently and powerfully represented across all international markets
• Partner with Corporate Comms and local PR/public affairs agencies to support awareness and reputation-building in priority geographies
• Provide guidance on messaging localization and reputation management in alignment with business objectives and local considerations

Events & Field Marketing

• Support regional marketers and the events team in planning, resourcing, and executing high-quality in-person and virtual events
• Ensure consistency in regional event strategy and alignment with go-to-market priorities
• Review and advise on event performance metrics and budget allocation decisions across markets

Sales Enablement & Collaboration

• Partner closely with regional Sales leaders to align marketing efforts to pipeline and revenue goals
• Drive development of enablement content and sales support programs tailored to regional needs
• Ensure regional ICs have tools, assets, and processes to support sales teams effectively and consistently
• Track marketing-sourced and influenced pipeline performance and continually refine strategy based on learnings

Team Leadership & Development

• Serve as the functional lead and mentor for a globally distributed team of 8+ regional ICs, providing strategic guidance, coaching, and accountability
• Foster a strong team culture and sense of shared purpose despite the absence of formal reporting lines
• Advocate for the team’s needs and priorities within the broader marketing and business organization
• Build systems that support knowledge-sharing, alignment, and visibility across the team

What You Bring

• 10+ years of B2B marketing experience, preferably in SaaS, Tech, or Public Safety
• Proven experience working across Europe (excluding the UK), LATAM, META (Middle East, Türkiye, Africa), and/or APAC
• Experience functionally leading global/regional teams
• Strategic mindset paired with strong executional follow-through
• Exceptional stakeholder management and communication skills
• Bachelor's degree or equivalent work experience
• Fluent in English

Work Location: This role is based out of our Amsterdam office and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.