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Product Marketing Director

Scottsdale, Arizona, United States

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

 

Join Axon and Be a Force for Good

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Product Marketing Director for Prepared by Axon, you’ll lead go-to-market strategy and messaging for the Prepared by Axon platform. The Prepared by Axon platform empowers Public Safety Answering Points (PSAPs) and Emergency Communication Centers (ECCs) across the US to utilize assistive AI to transform emergency response.

This is a Program Lead role: You will serve as the strategic lead for this platform, mentor an additional PMM, define positioning and messaging across this product family and ensure successful launches and adoption of this portfolio of products.

What You’ll Do

  • Lead GTM strategy for the Prepared by Axon platform
  • Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels
  • Mentor additional PMMs focused on supporting specific tools within this portfolio
  • Collaborate with Product to align roadmap communication and customer-facing messaging
  • Coordinate across Sales, Demand Gen, Brand, and Content for campaign development
  • Work with the Sales Enablement team to create and evolve sales enablement tools and product collateral
  • Serve as the strategic voice of Prepared by Axon across the entire org

What You Bring

  • 9–13 years of product marketing or GTM experience, preferably in B2B SaaS or govtech
  • Deep understanding of cloud software, workflow tools, and user-centric storytelling
  • Proven track record launching products and leading positioning at a portfolio level
  • Exceptional collaboration skills across Product, Sales, Creative, and Strategy
  • Strong messaging, competitive, and enablement capabilities
  • Experience in public safety, justice, or regulated environments a strong plus

AI Expectations in This Role

You’ll use AI to support narrative development, competitor tracking, and persona-based content iteration. As a Team Lead, you’ll also guide others in your pod to use AI tools to scale delivery, improve content quality, and deepen audience understanding.

Alignment with Axon’s Values

  • Aim Far – You define and communicate the future of AI within PSAPs / ECCs
  • Win Right – You advocate for solutions that serve both agencies and the public
  • Own It – You own GTM outcomes, clarity, and team performance
  • Join Forces – You collaborate with empathy, urgency, and clarity
  • Be Obsessed – You care about the workflows that power safer communities
  • Expect Candor – You deliver honest feedback and create strategic alignment

90 Days at Axon

First 30 Days

  • Meet cross-functional stakeholders and review GTM plans across Prepared by Axon
  • Audit messaging, product content, and sales materials

First 60 Days

  • Launch or relaunch a messaging framework or campaign initiative
  • Define resourcing plan needing to expand growth for next 12 months

90 Days & Beyond

  • Serve as portfolio lead for GTM success across Prepared by Axon
  • Drive alignment between product roadmap and go-to-market execution

Benefits that Benefit You

  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • And yes, we have snacks in our offices
    Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Diversity

Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.

 

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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