Back to jobs

Analytics Lead

California, United States

Analytics Lead

Azra Games is recapturing the childhood thrill of storytelling with your entire toy box for modern AAA gaming. We are dedicated to one genre, role-playing games, and led by veteran designer Mark Otero (Zero-to-one director of Star Wars: Galaxy of Heroes, EA’s most successful mobile game of all time, with $1.5B lifetime revenue). Azra has assembled an expert team with decades of experience building blockbuster games. Our debut release, Code named ‘Project:Legends’, will be Mark’s ninth RPG. And his best. Azra Games believes in harnessing the power of technology, with a focus on generative AI, to radically disrupt & transform game development.

Overview

The Head of Analytics will build and scale the analytics function for our upcoming free-to-play title. This role will define and track key performance indicators (KPIs) to measure player engagement, retention, monetization, and game health. You will collaborate with product managers, live-ops teams, and engineers to create actionable insights that drive both the game's soft launch and full-release strategy.

Responsibilities

  • Lead the development and execution of the analytics strategy to optimize game performance from soft launch to global launch.
  • Establish and track key metrics (KPIs) to monitor player engagement, retention, churn, monetization, and long-term player value.
  • Design and implement experiments (A/B testing) to test new features, events, and monetization strategies.
  • Develop dashboards and reporting tools that provide real-time insights into game performance.
  • Collaborate with game designers, live-ops, and product managers to influence data-driven decisions that improve the player experience and game profitability.
  • Provide detailed analysis of in-game behavior and player lifecycle, identifying opportunities for improvement and areas for growth.
  • Present findings and recommendations to senior management and stakeholders, ensuring data is a central component in decision-making processes.
  • Manage and mentor a team of data analysts and data engineers to deliver high-quality analytics solutions.
  • Ensure the collection and security of data comply with all relevant privacy and legal requirements.

Requirements

  • Bachelor’s or Master’s in Data Science, Statistics, Mathematics, Computer Science, or a related field. An MBA or relevant game industry certifications are a plus.
  • 7+ years of experience in analytics, preferably in the gaming or entertainment industry.
  • Proven experience leading analytics for a large-scale free-to-play game, especially during soft launch and global launch phases.
  • Expertise in designing and tracking KPIs related to player retention, engagement, monetization, and game balance.
  • Strong experience with SQL, R, Python, and other data analysis tools.
  • Experience with game telemetry systems and data warehousing solutions (e.g., Snowflake, BigQuery).
  • Hands-on experience with A/B testing, multivariate testing, and statistical modeling techniques.
  • Strong ability to clearly communicate complex data findings to technical and non-technical stakeholders.
  • Experience with live-ops, in-game economy analysis, and gacha mechanics is a major advantage.
  • Leadership experience managing and scaling analytics teams in a fast-paced, dynamic environment.

Pluses

  • Experience with mobile game analytics and app store optimization (ASO).
  • Familiarity with machine learning techniques and predictive modeling for player behavior and churn prediction.
  • Experience with data visualization tools like Tableau, Looker, or Power BI.
  • Knowledge of cloud-based gaming services or streaming analytics.
  • Understanding of player sentiment analysis using natural language processing (NLP).
  • Hands-on experience with Unity Analytics, Firebase, or a similar platform for tracking in-game events.
  • Familiarity with various game economies, especially those incorporating virtual currencies, microtransactions, or battle passes.
  • Experience working with international teams and understanding of regional gaming preferences and behaviors.
  • Strong knowledge of legal requirements related to data collection and privacy, including GDPR and CCPA compliance.

The perks of working at Azra:

  • Competitive salary & equity 
  • Platinum healthcare plan for you and your family 100% paid for by Azra Games. Including health, vision, and dental!
  • Parental leave
  • Unlimited paid time off
  • Work that fits your lifestyle – Work from our studio office in Sacramento, CA, hybrid, or fully remote.
  • Occasional catered lunches and dinners
  • Office social events including happy hours, parties, and community service projects.
  • A generous technology budget to provide the best gear you need to be your most productive and happy self.
  • A packed snack room and loaded fridge
  • Dedicated Game Room for "Market Research"
  • An authentic office environment where you get to be YOU

Azra Games is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or other applicable legally protected characteristics. Azra Games is an inclusive workplace where everyone is welcome and employee differences are celebrated.

Base Salary Range: $170,000 - $220,000. The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by Azra Games (“Controller”), which is located at 106 K Street; Suite 300; Sacramento, CA 95814 and can be contacted by emailing recruiting@azragames.com. Controller’s data protection officer is Vicky Spachis, who can be contacted at vickyspachis.c@azragames.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.


Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses. You can obtain a copy of the standard contractual clauses by contacting us at recruiting@bigrunstudios.com.


Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Azra Games’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.