Business Analyst - Digital
Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.
Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.
The Business Analyst – Pharma will play a crucial role in optimizing commercial operations, Sales rep engagement, and HCP/HCO interactions within the Azurity pharmaceutical industry. This role involves gathering business requirements, enhancing CRM functionality, and streamlining sales, marketing, and medical affairs processes. The ideal candidate will work closely with cross-functional teams—including sales, marketing, medical affairs, compliance, and Commercial Operations—to ensure digital solutions align with regulatory requirements and business objectives. Strong proficiency in creating executive-level PowerPoint presentations is essential to communicate findings, project updates, and strategic recommendations clearly and effectively to stakeholders
Key Responsibilities:
Requirement Gathering & Business Process Analysis
- Collaborate with Field Sales, commercial, medical affairs, marketing, and compliance teams to identify and document business needs.
- Conduct gap analysis to assess existing business capabilities and recommend enhancements.
- Define and document functional requirements, user stories, process flows, and workflows tailored to pharma operations.
Project Management
- Lead project planning, sprint execution, and digital transformation initiatives using Agile methodologies.
- Coordinate cross-functional meetings, prepare agendas, capture action items, and ensure timely follow-ups with stakeholders.
- Create and maintain detailed project plans, timelines, and status reports to track progress and manage deliverables.
- Monitor project risks, issues, and dependencies, escalating as needed to maintain alignment with milestones and budget.
- Manage internal and vendor task assignments to ensure accountability and timely execution across workstreams.
- Facilitate sprint planning, stand-ups, and retrospectives as part of Agile project execution.
- Support change control processes, documentation, and approvals to maintain audit readiness and project governance.
Pharma CRM Optimization
- Optimize Salesforce Sales Cloud, Marketing Cloud & Experience Cloud to support pharma-specific processes.
- Implement key pharma CRM functionalities, including HCP/HCO management, territory planning, field force automation, KOL (Key Opinion Leader) tracking, and Sales engagement workflows.
- Work closely with Salesforce developers, architects, and third-party vendors to implement complex solutions.
Stakeholder Collaboration & Training
- Serve as the liaison between business users, IT teams, and Salesforce developers to ensure proper implementation of solutions.
- Provide end-user training and adoption strategies for field reps, marketing teams, and medical affairs.
- Conduct workshops and UAT (User Acceptance Testing) to validate new enhancements before deployment.
Data Management, Reporting & Compliance
- Ensure data integrity and governance within Salesforce, managing HCP, HCO, and patient data while adhering to HIPAA, GDPR, and other pharma compliance standards.
- Develop custom reports and dashboards to provide actionable insights for sales reps, medical teams, and leadership.
- Support data integration efforts with third-party pharma tools (IQVIA, Veeva, MedPro, etc.) for better analytics and engagement tracking.
Commercial & Medical Affairs Support
- Enhance CRM functionalities to support field force effectiveness, medical engagement, omnichannel marketing, and rep-triggered digital interactions.
- Work with compliance teams to ensure that sales and marketing activities align with industry regulations (Sunshine Act, FDA, etc.).
- Support engagement programs through automated workflows, patient assistance tracking, and adherence monitoring.
Required Skills & Qualifications:
- 5+ years of experience as a Business Analyst in the Pharmaceutical, Life Sciences, or Healthcare industry.
- Skilled in creating executive-level PowerPoint presentations that clearly communicate complex strategies, data insights, and transformation roadmaps to internal and external stakeholders
- Knowledge of Salesforce CRM (Health Cloud, Sales Cloud, Maps & Territory Mgmt, Marketing Cloud, Experience Cloud, CRMA, Veeva CRM, etc.).
- Experience working with HCP, HCO, KOL, and Sales engagement processes within a CRM environment.
- Familiarity with pharmaceutical sales operations, field force automation, and omnichannel marketing.
- Understanding of regulatory and compliance frameworks (HIPAA, GDPR, Sunshine Act, FDA, etc.).
- Hands-on experience with reporting, dashboards, data integration (IQVIA etc.), and territory management.
- Excellent skills in business process mapping, user stories, workflow documentation, and stakeholder communication.
- Experience with Salesforce configurations, Flows, Process Builder, and custom objects (no coding required but familiarity is a plus).
- Salesforce Administrator, Salesforce Business Analyst, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Experience Cloud certifications highly desired.
- Strong problem-solving skills with the ability to bridge business needs with technical capabilities
- Excellent communication skills and ability to collaborate with business and technical teams.
#LI-Hybrid
Physical & Mental Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for long periods of time
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
- Other miscellaneous job duties as required
Benefits We Offer:
- Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent.
- Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
- Fuel Your Success: *Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.
- Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
- Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. *Excludes Sales, Manufacturing, and some Operations positions*
- Start Your Week on a High Note: Indulge in our “Bagel Tuesday” perk, where you can enjoy a fresh bagel on us every Tuesday morning. **Only for On-site/Hybrid colleagues**
- Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
- Time Off That Counts: Take advantage of our generous time off policy, which offers up to 15 vacation days annually + rollover (up to 40 hours) as well as five sick/wellness days. For new employees, vacation accrual will be prorated based on your start date.
- Meaningful Time with Your Loved Ones: We close between Christmas and New Year’s to give you an extra week off to spend quality time with your family and recharge.
- Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
- Summer Vibes: Embrace the summer season with our Summer-Hours perk, available between Memorial Day and Labor Day. **Excludes Sales Colleagues**
- Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
- Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.
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