Job Application for Assistant Showroom Manager at Babylist

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is a remote-first company with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day.

This role specifically is full-time and based on-site at our New York showroom in SoHo. The schedule is flexible based on business needs and requires evenings, weekends, and some holidays.

This role requires a 4-week training period in June at our Beverly Hills showroom.

What the Role Is

Babylist is opening a brand new showroom in SoHo, and we're hiring an Assistant Store Manager to help lead it. This space is where expecting parents come to see, touch, and test baby products in person, build their registries, and experience Babylist in real life. It's genuinely one of the most fun retail environments you'll find: guests are excited, the product is interesting, and the energy is warm.

You'll be a core leader on the floor every shift. That means coaching the team in real time, jumping into guest interactions, managing zone coverage and staffing, and keeping the space running smoothly. When the Showroom Manager is out, you step in and own it. This role also supports three dedicated pop-up spaces with brand activations and events happening regularly, so you'll need to be comfortable balancing floor operations with external partners in the space.

This is floor-first leadership. If you do your best work behind a desk, in back-of-house, or through spreadsheets, this won't feel right. If you come alive when you're on the floor with your team and guests, this is the role. There are no sales goals, no commission, and no holiday madness. You'll work 8-hour days with one weekend off per month, and success is measured by guest experience, team development, and operational consistency.

Who You Are

4+ years of retail leadership experience, including direct responsibility for hiring, scheduling, coaching, and managing frontline teams
Comfortable as the second-in-command who steps up to run the showroom and make real-time decisions when the Showroom Manager is out. You've acted as manager-on-duty and can speak to it with confidence.
NYC retail instincts. You know the market, the clientele, and the pace. Not a recent transplant.
Proven ability to coach and develop retail teams through in-the-moment feedback, not just scheduled 1:1s. You've handled difficult conversations including performance issues and conflicts.
Experience with POS and inventory management systems (Shopify POS, Lightspeed, or similar), able to operate independently and train others.
Hands-on experience supporting brand activations, pop-ups, or in-store events. You understand that hosting external teams in your space is a shared responsibility, not someone else's problem.
You're curious about AI and open to using it to improve team operations and the guest experience.

How You Will Make An Impact

Run the showroom floor day-to-day, ensuring every guest has a high-quality, consistent experience from the moment they walk in.
Act as manager-on-duty when the Showroom Manager is out, owning operations and decision-making for the full space.
Coach and support showroom staff in real time, improving service quality and team performance shift by shift.
Execute staffing plans, zone coverage, and shift assignments to ensure strong floor coverage at all times.
Maintain visual merchandising and product presentation standards across all areas, including three dedicated pop-up spaces.
Support hiring, onboarding, and training of Brand Ambassadors and Shift Leads as the team scales.
Partner on in-store events, activations, and VIP experiences that bring the Babylist brand to life in the NYC market.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$90,200 to $97,600

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

We work with focus and intention, then step away to recharge
We believe in exceptional management and invest in tools and opportunities to connect with colleagues
We build products that positively impact millions of people's lives
AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

Competitive pay and meaningful opportunities for career advancement
We believe technology and data can solve hard problems
We're committed to career progression and performance-based advancement

Compensation & Benefits

Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

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Assistant Showroom Manager

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