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Marketing Operations Manager

Utah | Hybrid

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

Essential Job Duties

The Marketing Operations Manager plays a vital role in enhancing the performance, scalability, and efficiency of BambooHR’s customer marketing department. 

This individual contributor position focuses on owning, executing, and optimizing marketing processes, managing cross-functional projects, and providing data-backed insights that improve campaign performance and marketing ROI. This is a great opportunity for a high-performing Marketing Ops professional ready to take on larger strategic initiatives, manage complex workflows, and help shape scalable marketing systems.

This role requires sharp problem-solving skills, operational agility, and a strong sense of ownership. As a bridge between marketing strategy and execution, you’ll partner closely with cross-functional teams and help drive the success of BambooHR’s end-to-end customer journey.

Our Marketing Ops team supports marketing channels and campaigns, from prospect acquisition to customer retention and expansion. We work closely with Marketing Analytics and all major marketing functions to streamline processes, ensure cross-team alignment, and execute strategic initiatives that drive revenue growth.

You will:

  • Project Management & Execution 
    • Lead key operational initiatives and strategic projects across marketing, ensuring delivery within timelines and scope. 
    • Drive execution on roadmap items, proactively manage blockers, and communicate progress to stakeholders. 
    • Own the operational setup for customer success webinars (defining templates, QA processes, post-event routing logic, and basic reporting)
    • Scope, build, and scale processes to support customer advocacy programs (references, reviews, testimonials, referrals/community workflows) with clear intake, routing, and tracking.

  • Marketing Process Improvement 
    • Evaluate and optimize marketing workflows, introduce best practices, and streamline day-to-day campaign execution processes to increase efficiency and consistency across teams.
    • Design repeatable, scalable processes for customer marketing, advocacy, and retention initiatives.

  • Cross-Functional Collaboration 
    • Partner closely with Customer Marketing, CX Operations, Product Marketing, Sales Ops/RevOps, and Marketing Analytics to align on campaign objectives, lead flow, attribution requirements, and data quality. 
    • Coordinate with Campaign Ops for webinar builds and email and with Platform Ops for tool configuration/integrations.

  • Systems & Campaign Support 
    • Assist with execution of marketing campaigns within our tech stack (e.g., Marketo, Salesforce, Goldcast, LeanData). 
    • Troubleshoot and improve operational processes related to database segmentation, customer advocacy, and retention campaign tracking.

  • Data Analysis & Reporting 
    • Analyze marketing performance metrics to identify insights and inform future decisions. 
    • Partner with Marketing Analytics to surface actionable findings and support stakeholder reporting needs.

  • Documentation & Process Enablement 
    • Maintain clear documentation of workflows, processes, and systems usage.
    • Enable marketing team adoption of tools and ensure accurate and scalable operations.

Estimated Time Management

  • 40%: Project and Campaign Execution
  • 30%: Cross-Functional Collaboration & Meetings
  • 20%: Reporting, QA, and Troubleshooting
  • 10%: Documentation & Process Improvement

What You Need to Get the Job Done

  • Experience: 3–5 years of Marketing Operations or related experience in a B2B SaaS environment
  • Marketing Knowledge: Strong understanding of marketing campaign workflows, lead funnel management, lead scoring and segmentation, and RevOps best practices
  • Tech Stack: Hands-on experience with Marketo, Salesforce, Goldcast or other webinar platform, and other marketing technologies
  • Project Management: Demonstrated ability to plan, prioritize, and deliver projects with multiple stakeholders
  • Analytical Approach: Comfortable working with data to identify trends, troubleshoot issues, and drive decisions
  • Communication: Strong communicator across functions and formats, from project updates to technical documentation
  • Team Player: Collaborative mindset with a proactive approach to solving problems
  • Education: Bachelor’s degree or equivalent work experience

What Will Make Us REALLY Love You

  • SaaS marketing ops experience with campaign execution and lead lifecycle management
  • Exposure to customer advocacy/community/referral platforms and/or Pendo
  • Familiarity with Wrike or similar project management tools
  • A curiosity for systems and a knack for process optimization
  • Certifications in Marketo, Salesforce
  • AI at BambooHR: At BambooHR, we believe in leveraging cutting-edge technology to empower people and transform HR. We're actively integrating AI into our solutions and workflows to enhance efficiency and drive innovation. To that end, we're looking to our existing team members and future hires to share this forward-thinking mindset: individuals who are curious about AI's potential, eager to learn and adapt, and ready to explore how intelligent tools can elevate their work along with BambooHR's impact on setting people free to do great work. Join us in reimagining the future of HR! 

What You'll Love About Us

  • A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
  • Comprehensive health, life, and disability insurance 
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you 

 

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective. 

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office. 

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

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