New

Sr. Marketing Operations Manager

Utah | Hybrid

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

AI at BambooHR

At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

BambooHR is building a dedicated discipline around the technologies that power marketing measurement, attribution, and web data collection. Rather than treating tracking as a collection of scripts and tags, we treat it as a product: thoughtfully architected, well documented, and designed to evolve alongside our web platform, privacy requirements, and marketing technology stack.

As the Sr. Marketing Ops Manager, you’ll own the technical foundation connecting website interactions to trusted marketing data. You’ll oversee tagging, consent management, analytics instrumentation, and the data layer that powers downstream platforms including Marketo, Salesforce, and Databricks. Success in this role means creating a scalable, reliable measurement architecture that enables confident business decisions, supports future platform changes, and provides a durable foundation for Marketing and Engineering alike.

You will:

  • Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
  • Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
  • Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
  • Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
  • Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
  • Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
  • Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
  • Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
  • Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Within your first year, you’ll have:

  • Established a documented, scalable tagging architecture that can support future website and platform evolution.
  • Implemented a consent management framework that remains compliant as privacy requirements evolve.
  • Increased organizational confidence in marketing attribution through reliable, complete, and trusted data.
  • Created a resilient data layer contract that minimizes rework during website or platform migrations.
  • Built governance processes that allow Marketing, Engineering, and Data teams to collaborate through well-defined interfaces instead of recurring implementation discussions.

What You Need to Get the Job Done:

  • Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
  • 6–8 years of experience working within a modern marketing technology stack.
  • Deep experience with Google Tag Manager and enterprise tag management best practices.
  • Experience administering a marketing automation platform, preferably Marketo.
  • Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4.
  • Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions.
  • Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management.
  • Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms.
  • Strong analytical and problem-solving skills with exceptional attention to detail.
  • Demonstrated ability to create clear technical documentation, implementation standards, and operational processes.
  • Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams.
  • Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation.

What Will Make Us REALLY Love You:

  • Experience working with Databricks or modern cloud data platforms.
  • SQL proficiency for data validation, troubleshooting, and analysis.
  • Experience supporting server-side tagging implementations.
  • Familiarity with Salesforce architecture and marketing attribution models.
  • Experience developing governance frameworks for enterprise marketing technology environments.
  • You are equally comfortable discussing JavaScript implementations with engineers and campaign attribution with marketers. You view measurement architecture as a long-term product to be designed, documented, and continuously improved—not simply a collection of tags to maintain.
  • You enjoy bringing structure to ambiguous problems, building scalable systems, and creating sustainable technical foundations that allow others to move quickly with confidence. You work independently, influence without authority, and build credibility through thoughtful documentation, technical expertise, and collaborative problem-solving.

What You'll Love About Us

  • A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
  • Comprehensive health, life, and disability insurance 
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you 

 

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective. 

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office. 

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

Review

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

Our process utilizes AI as an assistant to efficiently process and analyze candidate data. Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human-made and based solely on objective job qualifications. Please see our General Privacy Notice and California Privacy Notice for more details.

See our AI Guidelines for Candidates for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed. 

Create a Job Alert

Interested in building your career at BambooHR? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Click here for our General Privacy Notice and here for our California Privacy Notice. 

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in BambooHR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

We use Greenhouse's AI-powered Talent Match tool to compare your application against our job requirements.

Learn more