New

Marketing Manager

Chicago, Illinois, United States

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

About Lake Companies: (Banyan's Portfolio Company)

Company Overview

The Lake Companies is a leading provider of enterprise software solutions, specializing in deploying and optimizing ERP solutions for discrete manufacturers in the Upper Midwest. Focused on the Infor CloudSuite Industrial platform and proprietary Trak-Suite solutions, we are committed to helping our clients streamline operations and achieve sustainable growth.

Position Overview

Marketing Manager will play a pivotal role in driving lead generation, brand awareness, and customer retention strategies. This individual will be responsible for designing and implementing a comprehensive marketing strategy to support top-of-funnel growth, optimize lead nurturing, and promote The Lake Companies' solutions to discrete manufacturers. They will also manage the marketing team, oversee campaigns, and ensure measurable impact on revenue growth.

Key Responsibilities

Lead Generation and Field Marketing

  • Develop and execute a targeted lead generation strategy that includes SEO, PPC, social media, content marketing, and industry events.
  • Audit current lead generation sources and optimize for effectiveness and ROI.
  • Oversee the implementation of automated lead nurturing workflows, including email sequences and retargeting campaigns, to improve conversion rates.
  • Collaborate with the sales team to align marketing efforts with sales goals, ensuring seamless top-of-funnel management.

Content Marketing and Brand Awareness

  • Launch and manage marketing campaigns (blogs, case studies, webinars) that resonate with discrete manufacturers.
  • Lead the creation of educational content emphasizing the benefits of cloud-based ERP solutions, targeting key personas in the manufacturing industry.
  • Host webinars, virtual demos, and events to showcase The Lake Companies’ offerings and thought leadership.
  • Establish partnerships with influencers or thought leaders to enhance brand visibility.

Customer Retention and Engagement

  • Implement a Client Success Program to improve engagement and deepen product usage.
  • Roll out customer training and webinars to educate users and reduce churn.
  • Monitor customer feedback and retention metrics to identify opportunities for improvement.
  • Develop loyalty programs and targeted communications for high-value customers.

Team Leadership and Collaboration

  • Manage and mentor the marketing team, including the Marketing Specialist, to drive performance and professional growth.
  • Collaborate with sales, product, and customer success teams to align strategies and ensure marketing initiatives deliver measurable outcomes.
  • Provide regular reports and insights on marketing performance, adjusting strategies based on data and results.

Technology and Process Uplift

  • Spearhead initiatives to enhance marketing technology, including CRM platforms, analytics tools, and reporting systems.
  • Lead the integration of new tools such as Pipeliner CRM and other platforms to streamline marketing and sales alignment.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Proven experience in B2B marketing, preferably in the ERP or manufacturing industry.
  • Strong expertise in lead generation strategies, marketing automation tools, and content marketing.
  • Demonstrated success in managing campaigns that deliver measurable growth in lead volume and brand awareness.
  • Hands-on experience with CRM platforms and marketing analytics.
  • Excellent communication, leadership, and organizational skills.
  • Ability to think strategically while executing tactically.

Preferred Qualifications

  • Experience in marketing ERP solutions for manufacturing clients.
  • Familiarity with Infor CloudSuite Industrial or similar solutions.
  • Strong copywriting and content creation skills.
  • Experience managing budgets and optimizing marketing ROI.

Benefits

  • Competitive salary with performance-based bonuses.
  • Comprehensive benefits package including health insurance, retirement plans, and paid time off.
  • Opportunities for continuous training and career advancement.
  • A dynamic and collaborative work environment focused on growth and innovation.

If you are a strategic thinker with a proven track record in driving marketing success, we invite you to join The Lake Companies and contribute to our mission of delivering innovative solutions to the manufacturing industry.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Banyan Software’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.