Digital Marketing & Growth Specialist

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

About Element34

Element34 builds SBOX (Selenium Box) — a secure, on-premise and private cloud solution for enterprise browser testing. SBOX helps organizations run Selenium and Playwright tests behind their firewall, meeting strict data, security, and compliance requirements. Our customers include leading Fortune 500 enterprises and public sector agencies who need the flexibility of open-source frameworks with the control of internal infrastructure.

We’re a distributed team with engineering and customer success based in India, and a growing go-to-market presence in North America.

Role Overview

We’re looking for a Digital Marketing & Growth Specialist to help Element34 reach enterprise Quality Assurance (QA), DevOps, and engineering leaders who care about secure test automation. You’ll own SEO, content, and digital demand generation, turning our unique ‘behind-the-firewall’ SBOX solution into a visible, trusted brand across the enterprise testing space. You’ll be responsible for optimizing our web presence, improving search visibility, and creating content that attracts and converts enterprise prospects.

This is a full-time, mid-level role ideal for someone who thrives in an autonomous environment, blending hands-on execution with strategic awareness. You’ll own your toolkit: a lean marketing budget to test, learn, and scale across the channels and tools you find most effective - be it paid search, SEO optimization, or AI-powered content production. 

You’ll be the primary marketing resource supporting Element34’s go-to-market goals, working closely with leadership and Sales to fuel top-of-funnel activity across SEO, content, and digital channels. You’ll partner with Sales to identify and target decision makers in highly regulated industries such as financial services, healthcare, and the public sector - organizations that value security, compliance, and performance in their testing infrastructure.

Key Responsibilities

1. Website & SEO Optimization

• Strengthen the company’s online visibility by improving website performance, SEO, and content discoverability.
• Develop landing pages and conversion flows that turn visitors into qualified leads and demo requests.
• Audit and refresh website SEO, including meta tags, schema, internal linking, and site performance.
• Use analytics tools to track visitor behavior, engagement, and conversion metrics, and continually refine based on insights.

2. Content Creation & Distribution

• Plan and publish high-quality, SEO-driven content (blogs, case studies, thought pieces) that attracts enterprise QA, DevOps, and engineering leaders in regulated industries.
• Manage LinkedIn and website publishing cadence, ensuring steady engagement and brand consistency.
• Collaborate with the sales team to align content and campaigns with key buyer pain points and product messaging. Update and expand existing marketing and sales assets.
• Use AI-assisted tools to accelerate content production and SEO optimization.

3. Paid Search & Digital Campaigns

• Launch targeted digital campaigns (e.g., paid search, social, or email) to generate qualified leads and expand top-of-funnel awareness targeting QA/DevOps leaders in regulated industries.
• Maximize marketing budgets to drive MQL volume and website traffic, identifying the most cost efficient channels and tools.
• Continuously measure performance across channels, optimizing campaigns to improve cost efficiency and lead quality. Track performance, optimize ad copy, and report cost per MQL.

4. Analytics & Growth Reporting

• Track and report marketing performance metrics such as traffic growth, engagement, and lead conversions.
• Share learnings regularly with leadership to refine messaging, targeting, and content strategy. 
• Recommend new opportunities for growth based on data, experimentation, and emerging digital trends.

You’ll Excel at This Job If

• You thrive in independent work, enjoy figuring things out without waiting for perfect direction, and love seeing growth metrics move because of your own experiments.
• You can turn technical topics (testing, security, infrastructure) into engaging, SEO-friendly content.
• You’re comfortable working independently and asynchronously within a global remote team.
• You’re equal parts strategic and hands-on, capable of both building campaigns and writing blog copy yourself.

Required Skills

• We’re looking for someone who’s scaled SEO and content-led growth for a technical B2B SaaS - ideally a developer tools, testing, or infrastructure company - and who enjoys hands-on execution.
• Hands-on experience with SEO tools (such as Ahrefs, SEMrush, SurferSEO, Frase, or similar).
• Comfortable managing and creating content using WordPress or similar CMS platforms.
• Proven ability to write clear, engaging, technical blog and web content.
• Familiarity with paid search (Google Ads, LinkedIn Campaign Manager).
• Strong self-management; can plan and execute independently with minimal oversight.

Preferred Skills

• Experience marketing to QA, DevOps, or enterprise IT audiences. Comfortable in the technical space. 
• Understanding of HubSpot CRM and how to integrate MQLs into pipeline workflows.
• Familiarity with AI content tools or data-driven SEO automation workflows.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. 

Protect yourself by following these steps:

• Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
• Remember, employers will never request payment or banking information during the hiring process.
• If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.