Director Sales and Marketing - Medicat

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

Position Summary

The Chief Revenue Officer is a senior leadership role reporting to the CEO and responsible for developing and executing Medicat’s go-to-market strategy, driving new revenue growth, strengthening customer acquisition programs, and elevating Medicat’s market presence. This leader oversees Sales, Marketing, and Revenue Operations, ensuring alignment across the full commercial funnel—from brand awareness and lead generation to pipeline management, deal execution, and long-term customer relationships. As a member of the executive leadership team, the CRO operates with significant autonomy and is expected to represent Medicat's commercial interests independently with customers and partners, and in board-level conversations.

Key Responsibilities

Sales Leadership

• Develop and lead a high-performing sales organization, including hiring, coaching, and performance management.
• Build and optimize scalable sales processes and KPIs across AE and rev ops functions.
• Own the full revenue pipeline, ensuring forecasting accuracy, disciplined pipeline management, and predictable outcomes.
• Implement sales methodologies and tools that accelerate deal cycles and improve close rates.
• Own the contract review and procurement processes
• Partner with Product and Customer Success to define value propositions and identify expansion opportunities.

Marketing Leadership

• Lead Medicat’s brand, messaging, and positioning to strengthen market differentiation.
• Develop integrated marketing campaigns across digital, events, partnerships, and content.
• Establish lead-generation and performance-marketing programs that fuel predictable pipeline growth.
• Oversee creation of marketing collateral, thought-leadership content, customer stories, and product marketing assets.
• Manage the marketing tech stack, analytics, and attribution frameworks to measure ROI and effectiveness.

Strategic Planning & Cross-Functional Alignment

• Shape Medicat’s annual go-to-market plan, including target markets, pricing strategies, and revenue goals.
• Collaborate closely with Product, Customer Success, and Support to ensure a cohesive customer experience.
• Provide executive leadership with market intelligence, competitive insights, and commercial strategy recommendations.
• Contribute to quarterly business reviews, revenue strategy sessions, and board-level reporting on commercial performance.
• Act as a stand-in for the CEO in commercial and partnership contexts, exercising sound judgment on behalf of the company when the CEO is not present.

Qualifications

• 10+ years of progressive experience in sales, marketing, or commercial leadership roles; minimum 5 years leading teams.
• Proven track record scaling B2B SaaS, healthcare IT, or ed-tech revenue organizations.
• Strong understanding of pipeline management, performance marketing, demand generation, and CRM/reporting systems.
• Exceptional leadership skills with the ability to motivate, influence, and drive accountability.
• Demonstrated ability to operate with executive-level autonomy, managing sensitive relationships and representing the company externally without close oversight.
• Analytical, data-driven thinker with experience using metrics to guide decision-making.
• Reputation for integrity, discretion, and sound judgment in commercially sensitive or ambiguous situations.
• Excellent communication, storytelling, and executive-presentation skills.

What We Offer

• A mission-driven company committed to improving health outcomes in education and specialty healthcare settings.
• Competitive compensation package including salary, performance-based incentives, and benefits.
• A collaborative, supportive company culture focused on innovation and excellence.
• Opportunities for growth, impact, and leadership within a rapidly evolving organization.

The expected base salary for this position is:  $150,000 - $175,000/ USD and OTE is expected to be $240,000 - $260,000. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. 

Protect yourself by following these steps:

• Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
• Remember, employers will never request payment or banking information during the hiring process.
• If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.